Critical Mention is a well-established name in earned media and broadcast monitoring in the United States. In May 2022, Critical Mention became part of Onclusive, a leading global media intelligence company and the global benchmark for integrated media content. While both brands continue to exist, they now operate as one business.
Today, Critical Mention is positioned as ‘Critical Mention by Onclusive’, reflecting its role within Onclusive’s global media intelligence offering.
This FAQ explains how Critical Mention and Onclusive are related and what this means for customers today.
What is Critical Mention?
Critical Mention by Onclusive is a US-based media intelligence brand with a strong reputation for delivering comprehensive broadcast monitoring and media analytics, alongside an intuitive self-service platform. The brand has long been trusted by communications and PR teams. Today, Critical Mention is part of Onclusive and offers the full range of the Onclusive media intelligence portfolio for PR, communications, and marketing practitioners.
Is Critical Mention still active?
Yes. Critical Mention is still active and its media monitoring capabilities continue to be used by organizations today. Positioned as ‘Critical Mention by Onclusive’, the brand remains well known and respected in the US market, while operating as part of the broader Onclusive business.
Is Critical Mention now part of Onclusive?
Yes. In May 2022, Critical Mention was acquired by and became part of Onclusive, a global media intelligence company. Critical Mention’s capabilities were brought into Onclusive to strengthen its earned media and broadcast monitoring across the US and worldwide. With the addition of Critical Mention’s US media content, Onclusive now operates the most powerful integrated media database in the world, the Global Content Hub. Critical Mention is now a product within Onclusive – hence its name: ‘Critical Mention by Onclusive’.
Are Critical Mention and Onclusive the same company?
Critical Mention and Onclusive are part of the same business. Onclusive is the global media intelligence brand that brings together multiple trusted capabilities, including media monitoring and analytics solution Critical Mention. While the Critical Mention name is still recognised in the US, the company operates as Onclusive worldwide.
Why do customers now see Onclusive branding?
As part of operating as a single, integrated company, Onclusive branding is used across customer communications, platforms, and marketing materials. This reflects the unified Onclusive business, even though the Critical Mention brand continues to exist within it.
Has Critical Mention been rebranded?
Critical Mention has been integrated into Onclusive and is known as ‘Critical Mention by Onclusive’. The Critical Mention brand remains familiar in the US market, while Onclusive serves as the primary global brand bringing together media intelligence capabilities under one name.
Why did Critical Mention become part of Onclusive?
Critical Mention became part of Onclusive to bring broadcast and earned media monitoring together with a wider and enhanced set of capabilities to support PR, communications, and marketing professionals. Likewise, the integration of Critical Mention into Onclusive both strengthened its US market standing and reach, while also benefiting from the ingestion of its leading broadcast media monitoring data into the Onclusive Global Content Hub; the most powerful integrated media database in the world.
Who uses Critical Mention by Onclusive today?
Organizations that previously worked with Critical Mention continue to access those capabilities through Onclusive. These users include PR and communications teams that need reliable insight into broadcast and earned media coverage, particularly in the US. In addition, with full access to Onclusive’s wider suite of solutions, Critical Mention customers also benefit from social listening capabilities, PR management workflows, and a global forward planning service (accessed via AP).
Where can I learn more about Critical Mention by Onclusive?
More information about Critical Mention’s capabilities are available at www.criticalmention.com. In addition, explore the full suite of services and solutions available to all Critical Mention by Onclusive customers and audiences by visiting www.onclusive.com.
