fbpx
Blogs  / December 20, 2021

How to select a long-term PR technology partner

by Lauren Bauch, Marketing Manager

As we’re closing out this year, we’re also wrapping up our 2021 top media monitoring and PR analytics software comparison blog series with one final review of what each provider offers in terms of product direction and customer support. Both aspects are becoming increasingly important to the longevity of this type of business partnership.

Product direction reveals the ability to grow and adapt

If you want to choose a PR technology partner that can stay with you for the long-term, it must not only meet your immediate needs but also respond well to future customer needs and anticipated industry shifts.

That’s why it’s important to look at the product direction, or product roadmap, of your technology provider. Are they thinking about where the market will be in 1, 3 or 5 years from now? What are they working on today that can not just improve the current product, but also be a strategic investment down the road?

For Onclusive, innovation is in our DNA and our customers agree. 89% say that our platform meets their requirements, and 93% think that our products have a positive direction. We invest heavily in research and engineering and it shows!

When it comes to ease of use, you’ve got options. Onclusive’s flagship Analyst product is more powerful than anything else on the market and requires a more sophisticated setup and admin. For customers who prefer a turnkey solution, Onclusive Pro is very simple and easy to implement in virtually no time. We also provide the highest-caliber whiteglove customer service in the industry to help you get up and running as quickly as possible.

Customer support can be a game-changer

Any technology requires a certain level of support. When you’re implementing and using a new software, you want to make sure someone is there to walk you through the setup, essentials and the most powerful functions of your new solution. 

Making our customer support the best in the business has always been our top priority, and we’re particularly pleased to be at the top of the leaderboard in the categories of “Quality of Support” and “Ease of Doing Business.”

Our dedicated Customer Success team provides the most thorough and comprehensive onboarding experience you’ll find in the industry. In addition, we partner closely with you in the long term, finding creative solutions, suggesting best practices, and ensuring you always get the most value out of the platform.

background shape background shape
quote User in Public Relations and Communications Enterprise (> 1000 emp.)
The platform is easy to navigate & produces accurate metrics married with Google Analytics. Onclusive metrics have now become common in our team’s weekly conversations and we often mention results and data captured to inform decisions and now cross-functionally to validate these decisions. I really enjoy working with the reps on our account as they are easy to work with and solution-oriented.

In our last blog series of 2021, we’ve covered the essentials to keep in mind when evaluating media monitoring and PR analytics software providers. We hope that you found our review helpful as you consider your next technology partnership. 

Read the full 2021 Media Monitoring Comparison Report to learn how the top PR technology providers stack up against each other, who provides the most accurate and complete coverage, which solutions you can use across your PR workflow, and what level of customer support you can expect.

Ready to give Onclusive a test-drive? Request a Demo today.