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Blogs  / June 17, 2021

MSL and Onclusive Announce Global PR Attribution™ Partnership

by Dan Beltramo, CEO

I am pleased to announce that Onclusive and MSL, the communications unit of Publicis Groupe which is one of the world’s largest marketing services companies, have expanded our global partnership to bring real-time insights around PR Attribution™ to all MSL and Publicis Groupe clients worldwide. 

The partnership will enable current and new MSL/Publicis Groupe clients globally to connect their earned and owned content to business outcomes by blending Onclusive’s deterministic data with artificial intelligence.

Onclusive invented, trademarked and perfected PR Attribution™ over the past decade with the largest AI-driven data-set and trained machine learning models. Unlike other systems which aggregate website traffic data across large sets of media coverage, PR Attribution™ links individual articles and pieces of content to specific business outcomes, allowing for precise PR analytics with truly actionable insights. Instead of relying on proxy metrics like coverage volume and potential reach, PR Attribution™ delivers real-time insights including: 

  • The total volume of company website visits from earned and owned media 
  • The specific website interactions that are driven by individual pieces of content 
  • Projected revenue impact of individual pieces of content 
  • Trended statistics by communications campaign, message or topic 

Attribution has become standard best practice in marketing, and we are proud to have brought a similar set of advanced capabilities to communications departments. As the industry’s first and most accurate attribution solution, PR Attribution™ is changing PR measurement. Utilizing Onclusive’s best-in-class data science we are proud to be a strategic partner to MSL and their clients globally.

“We have spent the bulk of the past two years at MSL honing an earned-first tech stack based on co-development partnerships, connected APIs and rich Epsilon data that is unrivaled in the industry and has powered insights and innovation in ways that haven’t been possible until now. Onclusive’s PR Attribution™ model has brought us unmatched visibility to PR measurement, deprioritizing industry vanity metrics and inaccurate forms of attribution. Extending our partnership globally further cements MSL’s leadership in “influence impact” and competitive advantage in comms tech.” 

Bryan Pedersen, Chief Innovation Officer, MSL U.S.

Learn more about the Onclusive partner program here.