As a PR & Comms professional, you understand the importance of monitoring your brand mentions and earned media online. Building a clear picture of what you’re doing well and where the comms gaps are is the key to a successful strategy and building brand reputation.
What if you could take it a step further and turn real-time social media listening data into powerful insights about your brand? Allowing you to respond to potential crisis situations before they gain momentum or improve your strategy as comms gaps appear.
Watch our webinar to see how leading US PR agency, Hart Inc, uses social listening to meet their clients’ crisis detection needs and to drive comms strategy.
You’ll learn:
- Why social listening matters for your communications strategy,
- How to get it right,
- Key differentiators between Social Media Listening Vs Social Media Monitoring,
- Using social data for: brand rep, benchmarking & competitor analysis, and content creation,
- Four essential PR & Comms use cases of social listening,
- And much more….
This is a great opportunity to see how we can meet all your media monitoring needs and get your questions answered.
Meet our host and speakers...
Jeff Lutz
VP, Corporate Communications and Content at Hart Inc
Durga Kudumula
Manager, Demand Generation at Digimind (an Onclusive Company)