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Industry Scan Report

Banking Media Trends Uncovered

What really matters to banking consumers and the media in 2025? Our 12-month analysis of banking media trends, social media discussions, and mainstream news coverage reveals the true state of consumer banking priorities, media narratives, and innovation adoption in banking.

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Key findings include insights into banking industry media coverage and consumer conversations:

  • Credit cards and rewards dominate consumer conversations
  • Making contact with bank advisers is the most discussed customer experience topic
  • Blockchain remains the most discussed innovation theme on social media
  • There’s still a major disconnect between banks' AI initiatives and customer awareness
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Download the Full Report to Access

  • Banking media trends, including Share of Voice analysis for 8 major banks: JPMorgan Chase, BBVA, and Deutsche Bank.
  • Top banking hashtags and conversation drivers, from crypto discussions to customer service
  • Consumer priorities deep-dive: credit cards to mobile banking engagement
  • Banking innovation analysis covering blockchain, AI, sustainable banking and more
  • A list of journalists you should be targeting with your stories and campaigns
  • A list of essential event dates in the banking calendar

Download the 2025 Banking Media Trends Report

Additional Resources for Banking Industry Professionals

Newsroom Case Study

Case Study: Leading High Street Bank Tackles Distribution Challenges with Comms Planning Tool

See how a leading bank transformed its global communications strategy with Onclusive's Forward Planner

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A Word from our Banking and Financial Services Clients

“We couldn’t tell a coherent story to inform overall reputation strategy. We wanted to bring everything together into one tracker and worked closely with Onclusive on that ambition.”

Head of Strategic Communications, KPMG

"The creation of our bespoke newsroom has been a gamechanger as we are in full control of the curation of our content. It has enabled us to bring our story to life to media in a way we weren’t able to do before.”

Senior Manager, Media Relations