Complete, Accurate, Fast
The most critical asset in a time of crisis is information. But the integrity of that information is vital. By tapping into the Onclusive newscrawler database, you will have access to the most complete and accurate digital media set on the planet which can be accessed with a click of a mouse.
In addition to on-demand access to real-time information through our analytics dashboard, real-time alerts can be scheduled based on a variety of business rules, including the inclusion of certain keywords, topics, phrases and companies in the media. Don’t wait until it’s too late, crisis communication requires rapid turnaround.
Track Social Media Engagement
It’s not enough to simply track traditional media outlets, today we need to understand what news is trending across social media. Our social media engagement analytics provide early signals around which stories are gaining traction and help you get in front of the trends which are being most amplified on social platforms.
Inform Your Internal and External Response
Crisis communication strategies need to be designed for both internal stakeholders – employees, teammates, management – as well as a variety of external stakeholders – customers, partners, and of course the media. Our real-time media intelligence provides you with the ability to organize the news into multiple categories, ranging from your company and competitors’ coverage in the media, to how an endless number of topics are trending.
Track Progress Over Time
Things move fast during a crisis so it’s important to identify where and when your strategies have taken hold and create markers over time that signify your progress. Our solutions help you organize your media coverage by date range as well as group by publication, author, and topic so that you can focus-in on key elements of the news.
How Experian Manages PR Crisis With Power of Voice™
Experian, a global leader in consumer and business credit reporting and marketing services with offices in 39 countries, helps millions of consumers and businesses use the power of data and technology to make financial decisions and reduce risk.
Having so many constituents can make external communications a challenge. First, you need to know which stories to tell, then you need a unified way of measuring the quality of those stories at a global scale.