Whitepapers
Competitive Environmental Intelligence: Winning the Media & Marketing Race
Environmental sustainability has transcended its status as a corporate buzzword to become a guiding principle for PR, communications, and marketing teams; it’s paved the way for a new era of competitiveness with huge financial ramifications.
Companies must now manoeuvre through the intricacies of climate-related information and strategies to effectively communicate their brand’s message, maintain brand health, and remain competitive in their markets.
Our whitepaper, Competitive Environmental Intelligence: Winning the Media & Marketing Race, delves into the crucial data sets that PR, communications, and marketing teams need to track to understand their competitive landscape and benchmark against to improve media performance and brand perception.
Inside this whitepaper we explore:
- Key media intelligence data sets PR, communications, and marketing teams should track to gain a clear understanding of their competitive landscape in relation to environmental sustainability
- How to gather these competitive intelligence complex data sets simply and effectively
- A Competitive Environmental Intelligence analysis of global energy companies to illustrate the power of mainstream, online, and social media analysis for successful competitive benchmarking.
Don’t miss this opportunity to get the tools you need to gain a deeper understanding of your competitive environmental sustainability landscape, benchmark effectively, and elevate your brand’s media performance and perception.
Download your free whitepaper today!
Team
Onclusive
Industry Scan Report: Hotels
The hospitality industry is facing labor shortages and sustainability challenges while feeling the effects of the cost-of-living crisis. To thrive during times of economic uncertainty, hotel brands must have a strong grasp of consumer priorities and concerns as well as new and emerging trends.
Inside the Hotels Industry Scan report, we analyze the social media conversations surrounding leading hotel brands and the wider industry to provide valuable insights into how the sector is evolving and adapting to new challenges.
We also include a list of key industry media contacts you’ll want to target with your communications and campaigns.
Our social listening analysis examines eight global hotel companies and brands:
- Marriott International
- Hyatt Hotels Corporation
- Accor Group
- Hilton Worldwide
- Jin Jiang International
- InterContinental Hotels Group (IHG)
- Meliá Hotels
- Pan Pacific Hotels
We also include a page dedicated to the industry disruptor, Airbnb.
Discover issues that are shaping the future of these brands and the hotel industry through social listening:
- Brand mentions over 12 months with analysis of key peaks in chatter
- Key issues being talked about within the hotel industry
- The insights behind key topics consumers are discussing
- Conversations that are shaping the future of industry disruptor Airbnb
- Top top 15 influential sources talking about the hospitality sector
Stay ahead of the curve in the evolving world of hospitality – download your copy of the report today and unlock the insights driving success in this dynamic industry.
Team
Onclusive
Sector Scan Report: Automotive
With automotive brands in Europe and Asia emerging as viable alternatives for affordable Electric Vehicles, they’re quickly changing the competitive landscape of the auto sector.
Inside this automotive report, we analyse the social media presence and performance of three leading breakthrough brands alongside established brands to tell an interesting story of how the sector and consumer perceptions are evolving.
We also include a list of key media contacts you’ll want to target with your communications and a calendar of relevant events and stories that will hit the news agenda in May, June, and July – giving you everything you need to maximise your PR impact over the coming months.
Our social listening analysis examines eight, global automotive brands:
- Ford
- Toyota
- Honda
- Volkswagen
- Peugeot
- BYD
- Dacia
- Polestar
You’ll uncover revealing social media insights that are shaping the future of these brands and the automotive sector:
- Brand mentions over 12 months with analysis of key peaks in chatter
- Sentiment breakdown for each brand over 12 months
- Key topics fuelling consumer discussions about the sector and individual companies
- The top 15 influential sources talking about automotive brands and topics on X (formerly Twitter)
Level up your understanding what’s happening right now in the automotive sector and start using it to your advantage.
Team
Onclusive
Travel & Transport CEO Media Impact Analysis
Travel and Transport CEOs continue to dominate headlines and shape social media discussions worldwide. As this industry continues to advance and shift, we examine online news and social media coverage of the world’s leading Travel and Transport CEOs between 01 January 2024 – 27 March 2024.
Inside our latest report, you’ll discover the key topics and issues generating CEO coverage, the pivotal figures making waves, and their profound impact on industry discourse.
Powered by Onclusive’s cutting-edge CEO Index and Social Listening capabilities, our analysis offers nuanced perspectives across sectors including Automotive, Airlines, Aerospace, Hotels, Catering, Public Transport, and Couriers and Delivery Services.
Here are just a few key insights from the report:
- Global CEO Standouts: Uncover the dominance of US-based CEOs in the global arena, with Tesla, Boeing, United Airlines, and Ford Motor leading the charge. French powerhouse, Stellantis, also claims a significant position among the top ranks.
- Themes Shaping Discourse: Leadership emerged as a focal point in Q1 and was the most discussed topic in relation to CEOs in every country.
- The Future of Electric Vehicles (EVs) Dominates: Unsurprisingly, EV development (and its challenges) was an extremely prominent topic for the Travel and Transport industry and was a key driver of CEO mentions globally, with one CEO concerned that the price war initiated by Tesla would end in a “blood bath”.
- Airlines Took the Lead in the US: In the US, the topic of airline safety that was discussed most widely. Social media mentions and online news surrounding the safety of Boeing aircraft and reports that David L. Calhoun would be stepping down as CEO by the end of the year skyrocketed media coverage.
To access the full Travel and Transport CEO Media Impact Analysis, download the report.
Team
Onclusive
International Women’s Day: A Social & Online Media Data Analysis
On Friday, 8 March 2023, the world celebrated International Women’s Day (IWD). This year’s theme is #InspireInclusion, which “emphasizes the importance of diversity and empowerment in all aspects of society.” The campaign theme encourages everyone to champion inclusion in IWD 2024 and beyond.
Our data snapshot shows how the run up to IWD has sparked significant discussion, with four million more social media mentions than last year and two million more people speaking about #InternationalWomensDay.
In recent weeks, we’ve also seen topics related to women’s rights and equality go viral. Content like Georgia Ball’s golfing mansplaining video saw peak engagement in February across TikTok, Instagram, Facebook, & X (Formally Twitter), and mainstream news such as CNN in the US.
Download our data snapshot to discover:
- How the conversation around ‘Mansplaining’ grew in the lead up to IWD
- The most popular hashtags about IWD
- A special highlight on Iran and the fight against women’s rights violations
- Top global and local influencers
- How the discussion around IWD has grown
Access International Women’s Day Snapshot, here!
Team
Onclusive
Sector Scan Report: Banking
- Bank of America
- HSBC
- Barclays
- Santander
- BNP Paribas
Inside the report you’ll discover valuable social listening insights from the last 12 months including:
- Which bank is dominating social media conversation and why
- The main drivers of social media conversation surrounding these brands
- The top 10 hashtags associated with each brand
- Top media sources creating social commentary about the banking industry on X
We also share a comprehensive list of important March – April events and top stories in the international banking calendar to help you successfully align your PR, Marketing, and Comms activities.
We also share important March events and top stories in the international banking calendar to help you successfully align your PR, Marketing, and Comms activities.
Team
Onclusive
Unlock Insights with Our Latest Insurance Industry Scan Report
Discover the pulse of the insurance landscape with our social listening analysis of nine leading global insurance brands:
- Allianz
- AxA
- Aviva
- Prudential
- Generali
- MAPFRE
- Mutua Madrileña
- AIA Group
- Crédit Agricole Assurances
Dive into our report to unveil invaluable insights shaping the future of these brands, the broader insurance sector, and enhance your journalist outreach:
- Identify the most buzzworthy organisations
- Explore the topics and trends fuelling online discussions for each brand
- Gain insight into the key concerns and interests of policyholders
- Discover the top 15 influential voices discussing insurance brands on X (formerly Twitter)
- Access a curated list of essential journalists to enhance your media outreach
- Stay ahead of the curve with upcoming news stories and industry events to align your PR, Communications, and Marketing strategies effectively.
Elevate your understanding of the evolving insurance landscape by downloading the report now.
Team
Onclusive
Your 5-Step Guide to Outwitting Your Competitors with Horizon Scanning
As PR, Comms and Marketing teams, you can provide consumer and industry insights that help amplify your brands through horizon scanning. Understanding what’s coming is one of the smartest ways to outwit competition and win business.
By looking strategically ahead, you can decide how to capitalise on the future news agenda, upcoming trends, and changing stakeholder sentiment. The key is to know how to gather this data and act on it. We’re here to help make it simple!
In our latest guide, we’ve defined five cutting-edge horizon scanning tactics to elevate your planning strategies in the coming year. These include:
- How to navigate the horizon for your brand and industry
- Anticipating events that will impact your brand
- How to identify emerging industry and consumer trends
- Discovering what’s new with stakeholders and consumers
- Predicting potential crises ahead of time
- And more!
Inside, you can access our key tips for making data-driven decisions and how to use insights from your horizon scanning efforts to boost your comms value and competitive edge.
If you want to improve the effectiveness of your insights, monitoring and planning tools (or discover new features) get your copy of our guide now: ‘5 Cutting-Edge Horizon Scanning Tactics to Outshine Your Competition’
Team
Onclusive