As PR professionals, you and your team are at the forefront of all key internal and external communications. Your team is responsible for creating brand affinity and delivering the most impactful messages to your brand’s audience.
But in order to get the credit you deserve and the resources you need to do this very important job, you have to make one key shift: you must learn to speak the same language as the people who make all of the investment decisions in your company — your executive team.
Download this whitepaper to learn:
- How you can align your PR metrics with business goals & executive KPIs
- Steps that you can take to get executive buy-in on PR metrics that matter to your business
- Which PR metrics are most impactful to track for your business
- How to empower your company with data and showcase your department’s success