Executives have long struggled to appreciate the full value that communications professionals provide. Overly broad and inexact metrics like Advertising Value Equivalency (AVE) and publication-level reach diminish executives’ trust in the efficacy of public relations and our ability to measure earned media in a meaningful way. But technology today enables far more useful metrics to analyze earned media, and intrepid communications leaders have found ways to gain support and credibility in the boardroom.
Register to watch this on-demand panel webinar to learn from four top executives in PR as they discuss how they have leveraged data to grow their budget, expand their team, and advance their careers.
In This Webinar You’ll Learn:
- What data and metrics are most important to executives
- How to get executive alignment and buy-in on PR
- How to track key PR & communications metrics
- And, the best method to showcase your PR results