Blogs  / April 3, 2013

PR, the psychologist meet Advertising, the dentist

I’m a big, big fan of personification. Huge. So much so that sometimes I mistake my mother for an actual hen or my friend Tom, as alluded to here, as the discipline of public relations. This habitual form of self-entertainment…

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Blogs  / March 28, 2013


In light of the subject matter below, compliments of, I have only one question: What rules have I broken? And yet…this leads me to more questions: Is this journalism, bloggism, or lazy content distributionism? Or is it simply repurposing…

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Blogs  / March 21, 2013

How to avoid being a networking doooosh

It’s hard to remember a time the name Heather Meeker wasn’t synonymous with the burgeoning L.A. tech scene and the network required to get through its door. In fact, when I first started dipping my toe in the tech PR…

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Blogs  / March 15, 2013

Give a good story (or get edited out)

Today we continue our series of guest posts from industry leading, best-in-breed PR Pros. Enjoy this insightful piece from Metis Communications’ Director of Content Services, Rebecca Joyner. You know any article written by someone with this title is going to…

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Blogs  / March 6, 2013

PR TIP: Don’t be a loser at SXSW 2013

Ahhh, SXSW. That time of year when every startup under the sun flees to the quaint, country-loving town of Austin, Texas only to have their big launch plans hijacked by the likes of Amex and Pepsi. And this year, possibly…

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Blogs  / March 1, 2013

PR launches “4A” PR campaign

In what seems like a move of sheer, brazen nepotism, today I bring you the wonder that is Ted Iliff. In tight circles, he is more affectionately known as “Cousin Ted”. Or as my friend and colleague Kristen deemed him…

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Blogs  / February 20, 2013

To seem less elusive, PR changes name to Tom

Tom McLeod is the personification of PR. In other words, if PR were encapsulated in a human being, Tom would be that person. Instead of a crotchety, aging man, unsure as to his ultimate fate (Are we dying? Why is…

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Blogs  / February 14, 2013

MDV’s Pamela Mahoney on how to avoid PR sabotage

This week we kick off a series of guest posts from some of the PR industry’s top pros. Some have corporate communications backgrounds and are now working in-house for VCs, major brands or Fortune 500 companies, while others have built…

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Blogs  / February 7, 2013

Entrepreneur Media’s Kara Ohngren talks startups, PR, and journalism

In the words of my dear friend and founder of Astrsk PR, Elliot Tomaeno: “This is the future, and we’re living in it. So deal with it.” This was his [indignant yet charming] response to a discussion we recently had…

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