How Proteus Builds Brand with Earned Media



Posted: In: Case Studies

Proteus and its PR agency, W2O, are building a brand and a category simultaneously. Their primary target audience, executives at health systems, payers and pharmaceutical companies, are extremely difficult to reach. Given the many touchpoints for their solution, Proteus understands that traditional advertising will not effectively reach or persuade their target customers.

In this case study, learn how Proteus builds awareness and understanding using earned media amplification.