Blogs  / December 14, 2021

Choosing the best media database, campaign management and reporting tools

by Lauren Bauch, Marketing Manager

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. 

Solutions for your media relations workflow

Media relations, an essential communications and PR cornerstone, is powered by a robust media database. While multiple companies offer media database and outreach solutions to communications pros, not all of them are created equal. 

It’s important to know which databases are kept fresh and up-to-date. It is also necessary to understand which journalists and media outlets actually contribute to your business outcomes and growth, so you can focus your resources on making the most impact for your brand. Finally, having outreach and campaign management tools at your fingertips makes a big difference if you want to optimize your PR workflow.

This year, Onclusive’s integrated contact and campaign management workflow came in as the highest rated, with 85% of customers finding value in our verified media database, robust author profiles and journalist relationship management tools. As a result of a thorough human curation process, Onclusive now boasts the most current journalist database in the industry.

If discovering, pitching, corresponding and managing relationships with target reporters can be made easy, that’s a big win! With Onclusive, you can create media lists with the click of a button, create and personalize your outreach copy, add images and attachments, schedule emails to your contact lists in advance, and even manage follow-ups – all in one place.

Support your strategy with automated reporting

Who wants to spend their time putting together manual reports? The good news is that with pre-built reporting tools, you can free yourself to focus on what you do best – communications strategy, media relations and managing brand reputation. 

Onclusive’s automated earned, owned and social media dashboards, reports and alerts all ranked at the top of the comparison, earning a 93% customer satisfaction rating. 

Our customers tell us that Onclusive’s one-click, beautifully designed, presentation-ready reporting templates have saved them immense amounts of time and effort. PR pros customize these templates to showcase their impact on business results in the most visually impactful way, save them for future use, and easily share them with the C-suite. 

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quote Sophie P. PR Manager, Enterprise Company
The platform is simple to use and provides extremely strong metrics which resonate with the wider business. For years we used a variety of competitors software, but we have never been able to demonstrate our worth to the wider business than we do now with Onclusive. There are a variety of metrics which we use internally, but the share of voice and potential customer analysis is well above the competitions. Since using the platform we’ve been able to arm our leaders with detailed insight on how PR is supporting the business, and set strong a strong strategy for the coming days/months/years. It has truly taken the pain out of PR reporting.

Real-time alerts about any brand, competitor or keyword mention is another useful feature, which can help you stay on-top of developing crises or newsjack your competitors when they receive buzz about a particular topic.

Next week, we’ll conclude our 2021 media monitoring vendor comparison with a discussion around product direction and customer support.

Read the full 2021 Media Monitoring Comparison Report to learn how the top PR technology providers stack up against each other, who provides the most accurate and complete coverage, which solutions you can use across your PR workflow, and what level of customer support you can expect.