How to Build a PR Business Case and Secure the Investment



Posted: In: Webinars

Building a business case for PR resources may seem like a daunting task. From defining the challenges, to requesting the solutions, and finally proposing and justifying the budget your team deserves, there is a lot of ground to cover to prove the value of PR. In this webinar, our panelists will discuss best practices for building a business case to secure PR’s most necessary resources.

In this webinar, you’ll learn: 

  • How to define the challenges your team faces and how more resources will solve them
  • Best practices for writing an effective business case document
  • How to use data & technology to support your business case
  • How to secure executive buy-in and showcase your ROI