Edmunds is not just a category-leading brand in the automotive industry; it is also a top media publication that caters to both consumers and businesses. When the COVID-19 crisis hit in March of 2020, Edmunds faced an additional challenge of quickly adjusting its strategy in response to the lockdowns and other lifestyle and economic disruptions. In this new reality, the communications team also needed to continuously monitor competitors’ responses to the crisis and measure how the brand’s efforts fared compared to the rest of the industry.
Download this case study to learn how Edmunds:
- Quickly pivoted to launch their “COVID-19 Response” campaign addressing the most pressing customer needs.
- Measured their “COVID-19 Response” strategy; focusing on a combination of press coverage quality and performance against competition.
- Leveraged Onclusive to measure the quality of their earned media coverage, and more!