![](https://airpr.com/wp-content/uploads/metromile_casestudy_cover-495x640.jpg)
Traditional PR measurement methods may give us a view into how popular certain content is, but not how it drives engagement, sales or brand reputation in the marketplace.
In our Metromile case study you’ll learn:
-
- Why owned media is a vital part of the customer journey.
- How to establish benchmarks for your PR and content marketing efforts.
- How to connect content marketing to website traffic, sign ups, and sales.
- Best practices for reporting ROI.
COMPLETE FORM TO DOWNLOAD