Traditional PR measurement methods may give us a view into how popular certain content is, but not how it drives engagement, sales or brand reputation in the marketplace.
In our Metromile case study you’ll learn:
- Why owned media is a vital part of the customer journey.
- How to establish benchmarks for your PR and content marketing efforts.
- How to connect content marketing to website traffic, sign ups, and sales.
- Best practices for reporting ROI.
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