Six Earned Media Strategies to Maximize Reach & Impact



Posted: In: Whitepapers

The world as we know it is changing. The ever-evolving landscape of social media, journalism, digital marketing, and self-publishing mean that we are entering a dynamic new era where it’s easier than ever to leverage media to promote your company.

If you’re a marketer in today’s digital world, you understand the importance of media across different channels. Though paid, earned, and owned media are nothing new – the concept of integrating them to maximize their impact just might be an idea you’re not as familiar with.

In this whitepaper, you’ll learn how:

  • Top brands are integrating paid, owned, and earned media
  • Retargeting strategies to drive engagement with your brand
  • To leverage post-click engagement analytics to optimize your communications strategies
  • Brands optimize their advertising to drive engagement with their best content