As the communications team at ConnectWise grew, they wanted to see the difference in the volume and quality of their media coverage, and the results against their goals. The team gained a seat at the table in business decisions and wanted to learn how to use data to further strengthen the understanding of the value of communications.
After conducting research, ConnectWise knew that the Onclusive media analytics platform was the tool that they wanted as they were looking to track all media coverage of their brand successfully, and to have a resource to look up contact information for authors based on trends of what they had recently written about.
Download this case study to learn how Onclusive helped ConnectWise to:
- Increase earned media coverage by 55%
- Gain up to 52% positive sentiment in earned media coverage
- Maintain up to 48% Share of Voice of owned media content
- Grow their budget and cross-departmental collaboration