March 12, 2020

HOW 23ANDME USES PR ATTRIBUTION™ TO DRIVE KEY BUSINESS OUTCOMES

The ability to attribute the impact of content to actual business outcomes is the link that has long been missing from PR measurement. Yet, pinpointing which stories get people to take action is critical to developing winning PR and content strategies. That’s why Onclusive invented PR Attribution™ and, as a result of analyzing billions of articles and evolving its attribution technology over the last eight years, has the most comprehensive and accurate solution available today.

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