Understanding critical public conversations is key to building purpose-driven communication programs. Going beyond coverage to how we can develop and an outside-in perspective using thoughtful narratives, data and insights, and bold actions, PR professionals can reshape the company’s dialogue and relationship with the external world.
Join Arunav Sinha, VP of Global Communications at Coursera, and Enid Maran, Managing Director, Global Head of Customer Success & Operations at Onclusive, as they discuss how communications professionals can use data-driven insights to understand macro trends better, measure the impact of their stories and, ultimately, produce stories that advance the public interest.
In this webinar you will learn:
- How to build a strategic narrative that grows customer advocacy and inspire stakeholders.
- How a service-first attitude can help your team craft more compelling stories and pitches.
- How Coursera has used data to measure the impact of their stories and pivot when needed.
- How to ensure mission-consistent communication from all employees.