February 17, 2022

Building the Perfect Pitch and Nurturing Your Media Relationships

Just like media relations, building a perfect pitch has become both an art and a science. Modern communicators need data-driven strategies to secure high-impact media coverage for their brands. Join our panelists Anne Keogh, Head of External Relations at Siemens and Samantha Deeks, VP of Customer Experience at Onclusive as they share best practices for targeting the most impactful journalists, building strong media relationships and consistently delivering compelling stories—powered by data and automation through easy-to-use technology.


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In this webinar, you’ll learn:

  • Why data and technology are essential to modern media relations
  • How to identify the most impactful authors & outlets for your brand
  • Best practices for crafting and packaging a compelling pitch
  • How to measure success, optimize your strategies, and nurture media relationships in the long-term


Samantha Deeks

Vice President, Data Quality and Compliance

Sam is the VP of Customer Experience and it’s her role to make Onclusive’s products and services useful, helpful, and genuinely brilliant so that customers never want to leave. Sam has spent 20 years working with technology and (more importantly) the humans who use it in various corporate settings including her own company, PRgloo, which she founded in 2014 and sold to Onclusive in 2022.

Sam is a big believer in the value of human connections to keep us constantly learning, discovering and empathising with each other. She lives in London with her son, partner, postage stamp-sized garden and three cats.

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