December 11, 2019 12:00 am

(GMT-08:00)

DATA-DRIVEN STRATEGIES FOR WINNING WITH NEWS RELEASES

Communications departments have long relied on the news release to disseminate critical and time-sensitive information to their target journalists. But, PR and IR teams have never had the data to inform the best days and times to distribute those releases, how broadly they should be distributed, and in what format the releases should be sent. Until now.

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In a first-of-its kind research study, we analyzed 15,000 press releases to better understand how they effect generating syndicated pick-up, social media engagement, and editorial coverage. Watch this on-demand webinar where we reveal benchmarks for average social media and press engagement of press releases, the best days and times to publish a press release to maximize social engagement and follow on articles, and best practices for optimizing your press release performance by including multimedia.

Dan Beltramo

Chief Innovation Officer

Dan was CEO of the legacy Onclusive business, one of the three companies that merged to form the new global media intelligence leader adopting the same name, Onclusive.

Prior to Onclusive, Dan was EVP, Marketing Effectiveness Products at Nielsen. He arrived at Nielsen having sold a company he co-founded called Vizu to Nielsen. Vizu pioneered real-time brand lift measurement in online advertising. Dan started Vizu after serving as VP of Marketing at Instill, a data and software company in the foodservice industry. Prior to Instill Dan was a brand manager at the Clorox corporation, and he started his career as a management consultant at the LEK Partnership.

Dan received his undergraduate degree in Decision Analysis from Stanford University where he returned for his M.B.A.

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