March 30, 2022


Measurement has become one of the most important elements of a solid communications strategy, but many PR pros still struggle with it and not surprisingly so — most of us in communications don’t have data and measurement backgrounds or training.


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During this webinar, our panel of senior communications leaders will walk you through the “what”, the “why” and the “how” of PR measurement to demystify this concept once and for all. They’ll share best practices they’ve discovered over the years and discuss how being intentional about measurement has helped them become sought-after strategic advisors to the C-suite.


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In this webinar, you’ll learn:

What PR measurement is and isn’t
Why any communications strategy must start with measurement in mind
PR measurement frameworks and best practices
How to use data & technology to measure success