January 26, 2022

THE EXECUTIVE’S GUIDE TO BUILDING & LEADING AN IMPACTFUL COMMUNICATIONS TEAM

In many organizations, a major fragmentation exists between the communications department and executive leadership. The communications team may not be held accountable for contributing to corporate and financial goals, so oftentimes, the department is either held to a lesser standard and operates in a vacuum rather than being seen as a strategic partner. As a result of this diminished perception, communications departments often become vulnerable to budget and headcount cuts.

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Join David Chun of Equilar, Lona Therrien of Mimecast, and Dan Beltramo & Kelly Byrd of Onclusive as they discuss how executives can better engage with their communications departments and ensure the department’s KPIs are aligned with company goals. The session offers both the executive and communications professionals’ perspectives on engagement best practices and how to lead a successful corporate communications operation.

In this webinar you will learn:

  • How to cultivate a productive relationship between a communications team and executive team
  • Processes to set your communications goals & budget that are aligned with your key business objectives
  • How to identify the communications KPIs to measure and motivate teams to achieve them
  • Insight into building an impactful communications team with examples of what did and did not work

Dan Beltramo

Chief Innovation Officer

Dan was CEO of the legacy Onclusive business, one of the three companies that merged to form the new global media intelligence leader adopting the same name, Onclusive.

Prior to Onclusive, Dan was EVP, Marketing Effectiveness Products at Nielsen. He arrived at Nielsen having sold a company he co-founded called Vizu to Nielsen. Vizu pioneered real-time brand lift measurement in online advertising. Dan started Vizu after serving as VP of Marketing at Instill, a data and software company in the foodservice industry. Prior to Instill Dan was a brand manager at the Clorox corporation, and he started his career as a management consultant at the LEK Partnership.

Dan received his undergraduate degree in Decision Analysis from Stanford University where he returned for his M.B.A.

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