HOW EXPERIAN UNIFIES GLOBAL COMMUNICATIONS WITH POWER OF VOICE™

How does a global brand standardize on a single PR metric? Experian, a global leader in consumer and business credit reporting and marketing services with offices in 39 countries, helps millions of consumers and businesses use the power of data and technology to make financial decisions and reduce risk. Having so many constituents can make external communications a challenge. First, you need to know which stories to tell, then you need a unified way of measuring the quality of those stories at a global scale.

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