Although the digital health industry received a record breaking $8.1 billion worth of funding from venture capital in 2018, until recently it lacked in one key component — a successful Initial Public Offering (IPO). In July 2019, Livongo, a leading digital health company, set a new industry benchmark by going public with a highly successful and award-winning IPO.
Watch this on-demand webinar to hear from Jake Mazanke, Corporate Communications Manager at Livongo, discuss how his team crafted strategic press announcements and unique messaging to generate IPO success, set a standard for coverage across the industry, and tripled their website traffic — and how he used Onclusive to connect their national media campaign to tangible financial results.
In This Webinar You’ll Learn:
- How to develop a narrative that lands high-impact stories and boosts influential coverage
- How to use differentiated messaging to increase brand awareness in preparation for an IPO
- How Livongo tracked, measured and reported on the success of their IPO-related content
- And, how Livongo leveraged their successful IPO to win multiple PR and media relations awards, including being named a SABRE award finalist.