November 13, 2019

HOW OVERSTOCK COMBINES PAID & EARNED MEDIA TO DRIVE BRAND ENGAGEMENT

Watch this exciting on-demand webinar to learn best practices for driving brand engagement with your earned media from Overstock.com’s Senior Director of Public and Investor Relations, Mark Delcorps.

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Learn how Overstock uses Onclusive to amplify its earned media and measure the impact of its promoted articles. To create the biggest impact, Overstock integrates its paid and earned media strategies. Combining the reach & frequency of advertising with the credibility of earned media helps Overstock maximize reader engagement and brand impact.

In This Webinar You’ll Learn:

  • How to identify your most valuable content using Power of Voice™ and PR Attribution™
  • Ways to leverage paid media to amplify your earned media
  • Tactics for measuring if and how readers are engaging with your content
  • How Overstock measures the brand impact of their media coverage

Sean O'Neal

General Manager, Onclusive North America

Sean O’Neal is the General Manager of Onclusive North America where he oversees commercial operations.

For 25 years Sean has been building marketing technology businesses and has held executive positions at Nielsen, Sony, The Daily Mail, and others. Sean serves on various industry committees, sits on several advisory boards, and is a frequent speaker and editorial contributor for Forbes, The Cannes Lions Festival of Creativity, The American Marketing Association, and others.

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