Watch this exciting on-demand webinar to learn best practices for driving brand engagement with your earned media from Overstock.com’s Senior Director of Public and Investor Relations, Mark Delcorps.
Learn how Overstock uses Onclusive to amplify its earned media and measure the impact of its promoted articles. To create the biggest impact, Overstock integrates its paid and earned media strategies. Combining the reach & frequency of advertising with the credibility of earned media helps Overstock maximize reader engagement and brand impact.
In This Webinar You’ll Learn:
- How to identify your most valuable content using Power of Voice™ and PR Attribution™
- Ways to leverage paid media to amplify your earned media
- Tactics for measuring if and how readers are engaging with your content
- How Overstock measures the brand impact of their media coverage