Webinars
November 13, 2019
How Overstock Combines Paid & Earned Media to Drive Brand Engagement
Watch this exciting on-demand webinar to learn best practices for driving brand engagement with your earned media from Overstock.com’s Senior Director of Public and Investor Relations, Mark Delcorps.
December 11, 2019 12:00 am
Data-driven Strategies for Winning With News Releases
Communications departments have long relied on the news release to disseminate critical and time-sensitive information to their target journalists. But, PR and IR teams have never had the data to inform the best days and times to distribute those releases, how broadly they should be distributed, and in what format the releases should be sent. Until now.
Dan Beltramo
Chief Innovation Officer
Dan was CEO of the legacy Onclusive business, one of the three companies that merged to form the new global media intelligence leader adopting the same name, Onclusive.
Prior to Onclusive, Dan was EVP, Marketing Effectiveness Products at Nielsen. He arrived at Nielsen having sold a company he co-founded called Vizu to Nielsen. Vizu pioneered real-time brand lift measurement in online advertising. Dan started Vizu after serving as VP of Marketing at Instill, a data and software company in the foodservice industry. Prior to Instill Dan was a brand manager at the Clorox corporation, and he started his career as a management consultant at the LEK Partnership.
Dan received his undergraduate degree in Decision Analysis from Stanford University where he returned for his M.B.A.
January 30, 2020
Livongo: Messaging & Media Relations for an Award-Winning IPO
Although the digital health industry received a record breaking $8.1 billion worth of funding from venture capital in 2018, until recently it lacked in one key component — a successful Initial Public Offering (IPO). In July 2019, Livongo, a leading digital health company, set a new industry benchmark by going public with a highly successful and award-winning IPO.
April 30, 2020
Using Data to Grow Your PR Budget & Your Team
Executives have long struggled to appreciate the full value that communications professionals provide. Overly broad and inexact metrics like Advertising Value Equivalency (AVE) and publication-level reach diminish executives’ trust in the efficacy of public relations and our ability to measure earned media in a meaningful way. But technology today enables far more useful metrics to analyze earned media, and intrepid communications leaders have found ways to gain support and credibility in the boardroom.
June 25, 2020
Owned Media & the Growth PR Playbook
As paid advertising declines in trustworthiness and traditional forms of earned media become increasingly complicated to manage and produce, brands are turning to owned media publishing as a way to tell their story and drive business growth.
Dan Beltramo
Chief Innovation Officer
Dan was CEO of the legacy Onclusive business, one of the three companies that merged to form the new global media intelligence leader adopting the same name, Onclusive.
Prior to Onclusive, Dan was EVP, Marketing Effectiveness Products at Nielsen. He arrived at Nielsen having sold a company he co-founded called Vizu to Nielsen. Vizu pioneered real-time brand lift measurement in online advertising. Dan started Vizu after serving as VP of Marketing at Instill, a data and software company in the foodservice industry. Prior to Instill Dan was a brand manager at the Clorox corporation, and he started his career as a management consultant at the LEK Partnership.
Dan received his undergraduate degree in Decision Analysis from Stanford University where he returned for his M.B.A.
July 29, 2020
Best Practices for Understanding Media Trends
Join Onclusive’s workshop-style webinar led by Deirdre Breakenridge & Rachel Beauvais who will demonstrate various use cases and best practices for leveraging technology to understand trends in the media
September 16, 2020
Tune-up Your Media Monitoring: How Edmunds Tracks Earned Media Quality
We have all heard the phrase, “quality over quantity”, but what does this mean about measuring earned media? Other than monitoring the media coverage that your brand and competitors are receiving, how should communications and PR professionals think about tracking and presenting the output and its outcomes?
October 14, 2020
Advancing Public Discourse Through Insights and Purpose-driven Programs
Understanding critical public conversations is key to building purpose-driven communication programs. Going beyond coverage to how we can develop and an outside-in perspective using thoughtful narratives, data and insights, and bold actions, PR professionals can reshape the company’s dialogue and relationship with the external world.
