Webinars
February 25, 2022
The Complete Guide to Building an Impactful Relationship With Your PR Agency
This webinar focuses on how to build a strong relationship between your PR agency and your brand. We discuss examples of relationships that worked as well as ones that did not, while highlighting best practices. In this session our panelists provide guidance on setting goals, communicating strategies and providing constructive feedback in order to foster a productive agency/brand relationship.
March 30, 2022
Demystifying PR Measurement
Measurement has become one of the most important elements of a solid communications strategy, but many PR pros still struggle with it and not surprisingly so — most of us in communications don’t have data and measurement backgrounds or training.
February 17, 2022
Building the Perfect Pitch and Nurturing Your Media Relationships
Just like media relations, building a perfect pitch has become both an art and a science. Modern communicators need data-driven strategies to secure high-impact media coverage for their brands. Join our panelists Anne Keogh, Head of External Relations at Siemens and Samantha Deeks, VP of Customer Experience at Onclusive as they share best practices for targeting the most impactful journalists, building strong media relationships and consistently delivering compelling stories—powered by data and automation through easy-to-use technology.
Samantha Deeks
Vice President, Customer Experience
Sam is the VP of Customer Experience and it’s her role to make Onclusive’s products and services useful, helpful, and genuinely brilliant so that customers never want to leave. Sam has spent 20 years working with technology and (more importantly) the humans who use it in various corporate settings including her own company, PRgloo, which she founded in 2014 and sold to Onclusive in 2022.
Sam is a big believer in the value of human connections to keep us constantly learning, discovering and empathising with each other. She lives in London with her son, partner, postage stamp-sized garden and three cats.
November 18, 2021
Managing Corporate Reputation With PESTLE Analysis
Gone are the days when business success was measured solely by growth and profitability. Corporate reputation is becoming increasingly important for getting and retaining customers, hiring skilled talent and attracting investors.
Philip Lynch
Senior Vice President, Insights & Consulting
Phil has 25 years’ experience in media analytics and strategic reputation consultancy. He started his career as a co-founder of Presswatch Media, which was acquired by TNS in 2006. He joined Kantar as Media Evaluation Director in 2008.
Phil has created media evaluation programmes for leading global enterprises including Diageo, Procter & Gamble, Unilever, Moet Hennessy and Dubai Holding. He has also led projects for several agencies of the European Union and the International Olympic Committee.
In 2016 Phil created a media analytics teaching programme for the University of Westminster in London and is a visiting lecturer to the University’s school of PR and Advertising.
October 26, 2021
How to Build a PR Business Case and Secure the Investment
Building a business case for PR resources may seem like a daunting task. From defining the challenges, to requesting the solutions, and finally proposing and justifying the budget your team deserves, there is a lot of ground to cover to prove the value of PR. In this webinar, our panelists will discuss best practices for building a business case to secure PR’s most necessary resources.
Dan Beltramo
Chief Innovation Officer
Dan was CEO of the legacy Onclusive business, one of the three companies that merged to form the new global media intelligence leader adopting the same name, Onclusive.
Prior to Onclusive, Dan was EVP, Marketing Effectiveness Products at Nielsen. He arrived at Nielsen having sold a company he co-founded called Vizu to Nielsen. Vizu pioneered real-time brand lift measurement in online advertising. Dan started Vizu after serving as VP of Marketing at Instill, a data and software company in the foodservice industry. Prior to Instill Dan was a brand manager at the Clorox corporation, and he started his career as a management consultant at the LEK Partnership.
Dan received his undergraduate degree in Decision Analysis from Stanford University where he returned for his M.B.A.
Dan Beltramo
Chief Innovation Officer
Dan was CEO of the legacy Onclusive business, one of the three companies that merged to form the new global media intelligence leader adopting the same name, Onclusive.
Prior to Onclusive, Dan was EVP, Marketing Effectiveness Products at Nielsen. He arrived at Nielsen having sold a company he co-founded called Vizu to Nielsen. Vizu pioneered real-time brand lift measurement in online advertising. Dan started Vizu after serving as VP of Marketing at Instill, a data and software company in the foodservice industry. Prior to Instill Dan was a brand manager at the Clorox corporation, and he started his career as a management consultant at the LEK Partnership.
Dan received his undergraduate degree in Decision Analysis from Stanford University where he returned for his M.B.A.
September 23, 2021
The Ultimate Guide to Earned Media Strategy & Measurement
When it comes to your PR strategy, earned media is essential for building stakeholder trust, growing your brand success and reinforcing the value of communications. From setting objectives early on, to developing an impactful content strategy, to measuring the KPI’s that matter, earned media and measurement will ultimately be the key to your PR success.
July 15, 2021
How to Optimize Messaging & Soundbites to Drive Success
Key messages are the essence of what you wish to communicate, serving as the foundation of your communications strategy and giving it focus and control. Successful brands put a lot of thought into their messaging, how they want to deliver those messages, through which channels, and how they want to evolve them over time.
June 10, 2021
PR Campaign Planning: Why Analytics is Key to Success
As you plan PR campaigns beyond media relations to drive positive brand sentiment, target audience behavior and/or policy change, PR analytics data can help.
