Webinars

July 15, 2021

HOW TO OPTIMIZE MESSAGING & SOUNDBITES TO DRIVE SUCCESS

Key messages are the essence of what you wish to communicate, serving as the foundation of your communications strategy and giving it focus and control. Successful brands put a lot of thought into their messaging, how they want to deliver those messages, through which channels, and how they want to evolve them over time.

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June 10, 2021

PR CAMPAIGN PLANNING: WHY ANALYTICS IS KEY TO SUCCESS

As you plan PR campaigns beyond media relations to drive positive brand sentiment, target audience behavior and/or policy change, PR analytics data can help.

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May 13, 2021

CRISIS COMMUNICATIONS: PREPARATION AND MANAGEMENT ESSENTIALS

Crisis communications situations require multi-channel rapid response and research so that you can address the circumstance thoughtfully. In times of crisis, response strategy and multi-level approvals can be overwhelming.

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March 18, 2021

NEWS RELEASE BENCHMARKS FOR THE TECHNOLOGY INDUSTRY

Onclusive & Business Wire Team Up to Identify Characteristics of a Winning News Release In a first-of-its-kind research study in 2020, we analyzed press releases across two dozen industries to better understand syndicated pick-up, social media engagement, and editorial coverage. The findings suggested the best days and times to distribute those releases, how broadly they should be distributed, and in what format the releases should be sent.

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