Webinars
June 25, 2020
OWNED MEDIA & THE GROWTH PR PLAYBOOK
As paid advertising declines in trustworthiness and traditional forms of earned media become increasingly complicated to manage and produce, brands are turning to owned media publishing as a way to tell their story and drive business growth.
Dan Beltramo
Chief Innovation Officer
Dan was CEO of the legacy Onclusive business, one of the three companies that merged to form the new global media intelligence leader adopting the same name, Onclusive.
Prior to Onclusive, Dan was EVP, Marketing Effectiveness Products at Nielsen. He arrived at Nielsen having sold a company he co-founded called Vizu to Nielsen. Vizu pioneered real-time brand lift measurement in online advertising. Dan started Vizu after serving as VP of Marketing at Instill, a data and software company in the foodservice industry. Prior to Instill Dan was a brand manager at the Clorox corporation, and he started his career as a management consultant at the LEK Partnership.
Dan received his undergraduate degree in Decision Analysis from Stanford University where he returned for his M.B.A.
July 29, 2020
BEST PRACTICES FOR UNDERSTANDING MEDIA TRENDS
Join Onclusive’s workshop-style webinar led by Deirdre Breakenridge & Rachel Beauvais who will demonstrate various use cases and best practices for leveraging technology to understand trends in the media
September 16, 2020
TUNE-UP YOUR MEDIA MONITORING: HOW EDMUNDS TRACKS EARNED MEDIA QUALITY
We have all heard the phrase, “quality over quantity”, but what does this mean about measuring earned media? Other than monitoring the media coverage that your brand and competitors are receiving, how should communications and PR professionals think about tracking and presenting the output and its outcomes?
October 14, 2020
ADVANCING PUBLIC DISCOURSE THROUGH INSIGHTS AND PURPOSE-DRIVEN PROGRAMS
Understanding critical public conversations is key to building purpose-driven communication programs. Going beyond coverage to how we can develop and an outside-in perspective using thoughtful narratives, data and insights, and bold actions, PR professionals can reshape the company’s dialogue and relationship with the external world.
November 20, 2020
NEWS RELEASE BENCHMARKS FOR HEALTHCARE & BIOTECHNOLOGY
In 2019, Onclusive and Business Wire teamed up to identify the characteristics of a winning news release. In a first-of-its kind research study, we analyzed 15,000 press releases across two dozen industries to better understand how they affect generating syndicated pick-up, social media engagement and editorial coverage. The findings suggested the best days and times to distribute those releases, how broadly they should be distributed and in what format the releases should be sent.
Dan Beltramo
Chief Innovation Officer
Dan was CEO of the legacy Onclusive business, one of the three companies that merged to form the new global media intelligence leader adopting the same name, Onclusive.
Prior to Onclusive, Dan was EVP, Marketing Effectiveness Products at Nielsen. He arrived at Nielsen having sold a company he co-founded called Vizu to Nielsen. Vizu pioneered real-time brand lift measurement in online advertising. Dan started Vizu after serving as VP of Marketing at Instill, a data and software company in the foodservice industry. Prior to Instill Dan was a brand manager at the Clorox corporation, and he started his career as a management consultant at the LEK Partnership.
Dan received his undergraduate degree in Decision Analysis from Stanford University where he returned for his M.B.A.
January 26, 2022
THE EXECUTIVE’S GUIDE TO BUILDING & LEADING AN IMPACTFUL COMMUNICATIONS TEAM
In many organizations, a major fragmentation exists between the communications department and executive leadership. The communications team may not be held accountable for contributing to corporate and financial goals, so oftentimes, the department is either held to a lesser standard and operates in a vacuum rather than being seen as a strategic partner. As a result of this diminished perception, communications departments often become vulnerable to budget and headcount cuts.
Dan Beltramo
Chief Innovation Officer
Dan was CEO of the legacy Onclusive business, one of the three companies that merged to form the new global media intelligence leader adopting the same name, Onclusive.
Prior to Onclusive, Dan was EVP, Marketing Effectiveness Products at Nielsen. He arrived at Nielsen having sold a company he co-founded called Vizu to Nielsen. Vizu pioneered real-time brand lift measurement in online advertising. Dan started Vizu after serving as VP of Marketing at Instill, a data and software company in the foodservice industry. Prior to Instill Dan was a brand manager at the Clorox corporation, and he started his career as a management consultant at the LEK Partnership.
Dan received his undergraduate degree in Decision Analysis from Stanford University where he returned for his M.B.A.
February 25, 2022
WEBINAR ON THE COMPLETE GUIDE TO BUILDING AN IMPACTFUL RELATIONSHIP WITH YOUR PR AGENCY
This webinar focuses on how to build a strong relationship between your PR agency and your brand. We discuss examples of relationships that worked as well as ones that did not, while highlighting best practices. In this session our panelists provide guidance on setting goals, communicating strategies and providing constructive feedback in order to foster a productive agency/brand relationship.
March 30, 2022
DEMYSTIFYING PR MEASUREMENT
Measurement has become one of the most important elements of a solid communications strategy, but many PR pros still struggle with it and not surprisingly so — most of us in communications don’t have data and measurement backgrounds or training.
