Webinars

February 25, 2022

THE COMPLETE GUIDE TO BUILDING AN IMPACTFUL RELATIONSHIP WITH YOUR PR AGENCY

This webinar focuses on how to build a strong relationship between your PR agency and your brand. We discuss examples of relationships that worked as well as ones that did not, while highlighting best practices. In this session our panelists provide guidance on setting goals, communicating strategies and providing constructive feedback in order to foster a productive agency/brand relationship.

Posted:

Read More and Register

March 30, 2022

DEMYSTIFYING PR MEASUREMENT

Measurement has become one of the most important elements of a solid communications strategy, but many PR pros still struggle with it and not surprisingly so — most of us in communications don’t have data and measurement backgrounds or training.

Posted:

Read More and Register

February 17, 2022

BUILDING THE PERFECT PITCH AND NURTURING YOUR MEDIA RELATIONSHIPS

Just like media relations, building a perfect pitch has become both an art and a science. Modern communicators need data-driven strategies to secure high-impact media coverage for their brands. Join our panelists Anne Keogh, Head of External Relations at Siemens and Samantha Deeks, VP of Customer Experience at Onclusive as they share best practices for targeting the most impactful journalists, building strong media relationships and consistently delivering compelling stories—powered by data and automation through easy-to-use technology.

Posted:

Read More and Watch

October 26, 2021

HOW TO BUILD A PR BUSINESS CASE AND SECURE THE INVESTMENT

Building a business case for PR resources may seem like a daunting task. From defining the challenges, to requesting the solutions, and finally proposing and justifying the budget your team deserves, there is a lot of ground to cover to prove the value of PR. In this webinar, our panelists will discuss best practices for building a business case to secure PR’s most necessary resources.

Posted:

Read More and Watch

September 23, 2021

THE ULTIMATE GUIDE TO EARNED MEDIA STRATEGY & MEASUREMENT

When it comes to your PR strategy, earned media is essential for building stakeholder trust, growing your brand success and reinforcing the value of communications. From setting objectives early on, to developing an impactful content strategy, to measuring the KPI’s that matter, earned media and measurement will ultimately be the key to your PR success.

Posted:

Read More and Watch

July 15, 2021

HOW TO OPTIMIZE MESSAGING & SOUNDBITES TO DRIVE SUCCESS

Key messages are the essence of what you wish to communicate, serving as the foundation of your communications strategy and giving it focus and control. Successful brands put a lot of thought into their messaging, how they want to deliver those messages, through which channels, and how they want to evolve them over time.

Posted:

Read More and Watch