Webinars
February 25, 2022
THE COMPLETE GUIDE TO BUILDING AN IMPACTFUL RELATIONSHIP WITH YOUR PR AGENCY
This webinar focuses on how to build a strong relationship between your PR agency and your brand. We discuss examples of relationships that worked as well as ones that did not, while highlighting best practices. In this session our panelists provide guidance on setting goals, communicating strategies and providing constructive feedback in order to foster a productive agency/brand relationship.
March 30, 2022
DEMYSTIFYING PR MEASUREMENT
Measurement has become one of the most important elements of a solid communications strategy, but many PR pros still struggle with it and not surprisingly so — most of us in communications don’t have data and measurement backgrounds or training.
February 17, 2022
BUILDING THE PERFECT PITCH AND NURTURING YOUR MEDIA RELATIONSHIPS
Just like media relations, building a perfect pitch has become both an art and a science. Modern communicators need data-driven strategies to secure high-impact media coverage for their brands. Join our panelists Anne Keogh, Head of External Relations at Siemens and Samantha Deeks, VP of Customer Experience at Onclusive as they share best practices for targeting the most impactful journalists, building strong media relationships and consistently delivering compelling stories—powered by data and automation through easy-to-use technology.
November 18, 2021
MANAGING CORPORATE REPUTATION WITH PESTLE ANALYSIS
Gone are the days when business success was measured solely by growth and profitability. Corporate reputation is becoming increasingly important for getting and retaining customers, hiring skilled talent and attracting investors.
October 26, 2021
HOW TO BUILD A PR BUSINESS CASE AND SECURE THE INVESTMENT
Building a business case for PR resources may seem like a daunting task. From defining the challenges, to requesting the solutions, and finally proposing and justifying the budget your team deserves, there is a lot of ground to cover to prove the value of PR. In this webinar, our panelists will discuss best practices for building a business case to secure PR’s most necessary resources.
September 23, 2021
THE ULTIMATE GUIDE TO EARNED MEDIA STRATEGY & MEASUREMENT
When it comes to your PR strategy, earned media is essential for building stakeholder trust, growing your brand success and reinforcing the value of communications. From setting objectives early on, to developing an impactful content strategy, to measuring the KPI’s that matter, earned media and measurement will ultimately be the key to your PR success.
July 15, 2021
HOW TO OPTIMIZE MESSAGING & SOUNDBITES TO DRIVE SUCCESS
Key messages are the essence of what you wish to communicate, serving as the foundation of your communications strategy and giving it focus and control. Successful brands put a lot of thought into their messaging, how they want to deliver those messages, through which channels, and how they want to evolve them over time.
June 10, 2021
PR CAMPAIGN PLANNING: WHY ANALYTICS IS KEY TO SUCCESS
As you plan PR campaigns beyond media relations to drive positive brand sentiment, target audience behavior and/or policy change, PR analytics data can help.