Webinars
January 30, 2020
LIVONGO: MESSAGING & MEDIA RELATIONS FOR AN AWARD-WINNING IPO
Although the digital health industry received a record breaking $8.1 billion worth of funding from venture capital in 2018, until recently it lacked in one key component — a successful Initial Public Offering (IPO). In July 2019, Livongo, a leading digital health company, set a new industry benchmark by going public with a highly successful and award-winning IPO.
April 30, 2020
USING DATA TO GROW YOUR PR BUDGET & YOUR TEAM
Executives have long struggled to appreciate the full value that communications professionals provide. Overly broad and inexact metrics like Advertising Value Equivalency (AVE) and publication-level reach diminish executives’ trust in the efficacy of public relations and our ability to measure earned media in a meaningful way. But technology today enables far more useful metrics to analyze earned media, and intrepid communications leaders have found ways to gain support and credibility in the boardroom.
June 25, 2020
OWNED MEDIA & THE GROWTH PR PLAYBOOK
As paid advertising declines in trustworthiness and traditional forms of earned media become increasingly complicated to manage and produce, brands are turning to owned media publishing as a way to tell their story and drive business growth.
July 29, 2020
BEST PRACTICES FOR UNDERSTANDING MEDIA TRENDS
Join Onclusive’s workshop-style webinar led by Deirdre Breakenridge & Rachel Beauvais who will demonstrate various use cases and best practices for leveraging technology to understand trends in the media
September 16, 2020
TUNE-UP YOUR MEDIA MONITORING: HOW EDMUNDS TRACKS EARNED MEDIA QUALITY
We have all heard the phrase, “quality over quantity”, but what does this mean about measuring earned media? Other than monitoring the media coverage that your brand and competitors are receiving, how should communications and PR professionals think about tracking and presenting the output and its outcomes?
October 14, 2020
ADVANCING PUBLIC DISCOURSE THROUGH INSIGHTS AND PURPOSE-DRIVEN PROGRAMS
Understanding critical public conversations is key to building purpose-driven communication programs. Going beyond coverage to how we can develop and an outside-in perspective using thoughtful narratives, data and insights, and bold actions, PR professionals can reshape the company’s dialogue and relationship with the external world.
November 20, 2020
NEWS RELEASE BENCHMARKS FOR HEALTHCARE & BIOTECHNOLOGY
In 2019, Onclusive and Business Wire teamed up to identify the characteristics of a winning news release. In a first-of-its kind research study, we analyzed 15,000 press releases across two dozen industries to better understand how they affect generating syndicated pick-up, social media engagement and editorial coverage. The findings suggested the best days and times to distribute those releases, how broadly they should be distributed and in what format the releases should be sent.
January 26, 2022
THE EXECUTIVE’S GUIDE TO BUILDING & LEADING AN IMPACTFUL COMMUNICATIONS TEAM
In many organizations, a major fragmentation exists between the communications department and executive leadership. The communications team may not be held accountable for contributing to corporate and financial goals, so oftentimes, the department is either held to a lesser standard and operates in a vacuum rather than being seen as a strategic partner. As a result of this diminished perception, communications departments often become vulnerable to budget and headcount cuts.