Using Data to Grow Your PR Budget & Your Team
Executives have long struggled to appreciate the full value that communications professionals provide. Overly broad and inexact metrics like Advertising Value Equivalency (AVE) and publication-level reach diminish executives’ trust in the efficacy of public relations and our ability to measure…
Livongo: Messaging & Media Relations for an Award-Winning IPO
Although the digital health industry received a record breaking $8.1 billion worth of funding from venture capital in 2018, until recently it lacked in one key component — a successful Initial Public Offering (IPO). In July 2019, Livongo, a leading…
Data-Driven Strategies for Winning with News Releases
Communications departments have long relied on the news release to disseminate critical and time-sensitive information to their target journalists. But, PR and IR teams have never had the data to inform the best days and times to distribute those releases,…
How Overstock Combines Paid & Earned Media To Drive Brand Engagement
Watch this exciting on-demand webinar to learn best practices for driving brand engagement with your earned media from Overstock.com’s Senior Director of Public and Investor Relations, Mark Delcorps. Learn how Overstock uses Onclusive to amplify its earned media and measure…
Airbnb and 23andMe: Achieving Success With The Heritage Travel Campaign
With the rise of at-home genetic tests like 23andMe, it has never been easier to learn about your ancestry, and this has contributed to a growing trend of heritage travel. People around the world are taking trips to connect with…
How 23andMe Uses PR Attribution™ to Drive Key Business Outcomes
The ability to attribute the impact of content to actual business outcomes is the link that has long been missing from PR measurement. Yet, pinpointing which stories get people to take action is critical to developing winning PR and content…
How Experian Unifies Global Communications with Power of Voice™
How does a global brand standardize on a single PR metric? Experian, a global leader in consumer and business credit reporting and marketing services with offices in 39 countries, helps millions of consumers and businesses use the power of data and…
How Dynamic Signal Uses Power of Voice™ to Optimize Communications
Do you measure the quality of your content? Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. To truly measure which content is achieving…
