Webinars

December 11, 2019 12:00 am

DATA-DRIVEN STRATEGIES FOR WINNING WITH NEWS RELEASES

Communications departments have long relied on the news release to disseminate critical and time-sensitive information to their target journalists. But, PR and IR teams have never had the data to inform the best days and times to distribute those releases, how broadly they should be distributed, and in what format the releases should be sent. Until now.

Dan Beltramo

Chief Innovation Officer

Dan was CEO of the legacy Onclusive business, one of the three companies that merged to form the new global media intelligence leader adopting the same name, Onclusive.

Prior to Onclusive, Dan was EVP, Marketing Effectiveness Products at Nielsen. He arrived at Nielsen having sold a company he co-founded called Vizu to Nielsen. Vizu pioneered real-time brand lift measurement in online advertising. Dan started Vizu after serving as VP of Marketing at Instill, a data and software company in the foodservice industry. Prior to Instill Dan was a brand manager at the Clorox corporation, and he started his career as a management consultant at the LEK Partnership.

Dan received his undergraduate degree in Decision Analysis from Stanford University where he returned for his M.B.A.

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January 30, 2020

LIVONGO: MESSAGING & MEDIA RELATIONS FOR AN AWARD-WINNING IPO

Although the digital health industry received a record breaking $8.1 billion worth of funding from venture capital in 2018, until recently it lacked in one key component — a successful Initial Public Offering (IPO). In July 2019, Livongo, a leading digital health company, set a new industry benchmark by going public with a highly successful and award-winning IPO.

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April 30, 2020

USING DATA TO GROW YOUR PR BUDGET & YOUR TEAM

Executives have long struggled to appreciate the full value that communications professionals provide. Overly broad and inexact metrics like Advertising Value Equivalency (AVE) and publication-level reach diminish executives’ trust in the efficacy of public relations and our ability to measure earned media in a meaningful way. But technology today enables far more useful metrics to analyze earned media, and intrepid communications leaders have found ways to gain support and credibility in the boardroom.

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June 25, 2020

OWNED MEDIA & THE GROWTH PR PLAYBOOK

As paid advertising declines in trustworthiness and traditional forms of earned media become increasingly complicated to manage and produce, brands are turning to owned media publishing as a way to tell their story and drive business growth.

Dan Beltramo

Chief Innovation Officer

Dan was CEO of the legacy Onclusive business, one of the three companies that merged to form the new global media intelligence leader adopting the same name, Onclusive.

Prior to Onclusive, Dan was EVP, Marketing Effectiveness Products at Nielsen. He arrived at Nielsen having sold a company he co-founded called Vizu to Nielsen. Vizu pioneered real-time brand lift measurement in online advertising. Dan started Vizu after serving as VP of Marketing at Instill, a data and software company in the foodservice industry. Prior to Instill Dan was a brand manager at the Clorox corporation, and he started his career as a management consultant at the LEK Partnership.

Dan received his undergraduate degree in Decision Analysis from Stanford University where he returned for his M.B.A.

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September 16, 2020

TUNE-UP YOUR MEDIA MONITORING: HOW EDMUNDS TRACKS EARNED MEDIA QUALITY

We have all heard the phrase, “quality over quantity”, but what does this mean about measuring earned media? Other than monitoring the media coverage that your brand and competitors are receiving, how should communications and PR professionals think about tracking and presenting the output and its outcomes?

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October 14, 2020

ADVANCING PUBLIC DISCOURSE THROUGH INSIGHTS AND PURPOSE-DRIVEN PROGRAMS

Understanding critical public conversations is key to building purpose-driven communication programs. Going beyond coverage to how we can develop and an outside-in perspective using thoughtful narratives, data and insights, and bold actions, PR professionals can reshape the company’s dialogue and relationship with the external world.

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November 20, 2020

NEWS RELEASE BENCHMARKS FOR HEALTHCARE & BIOTECHNOLOGY

In 2019, Onclusive and Business Wire teamed up to identify the characteristics of a winning news release. In a first-of-its kind research study, we analyzed 15,000 press releases across two dozen industries to better understand how they affect generating syndicated pick-up, social media engagement and editorial coverage. The findings suggested the best days and times to distribute those releases, how broadly they should be distributed and in what format the releases should be sent.

Dan Beltramo

Chief Innovation Officer

Dan was CEO of the legacy Onclusive business, one of the three companies that merged to form the new global media intelligence leader adopting the same name, Onclusive.

Prior to Onclusive, Dan was EVP, Marketing Effectiveness Products at Nielsen. He arrived at Nielsen having sold a company he co-founded called Vizu to Nielsen. Vizu pioneered real-time brand lift measurement in online advertising. Dan started Vizu after serving as VP of Marketing at Instill, a data and software company in the foodservice industry. Prior to Instill Dan was a brand manager at the Clorox corporation, and he started his career as a management consultant at the LEK Partnership.

Dan received his undergraduate degree in Decision Analysis from Stanford University where he returned for his M.B.A.

Posted:

Read More and Register