Webinars
March 12, 2020
HOW 23ANDME USES PR ATTRIBUTION™ TO DRIVE KEY BUSINESS OUTCOMES
The ability to attribute the impact of content to actual business outcomes is the link that has long been missing from PR measurement. Yet, pinpointing which stories get people to take action is critical to developing winning PR and content strategies. That’s why Onclusive invented PR Attribution™ and, as a result of analyzing billions of articles and evolving its attribution technology over the last eight years, has the most comprehensive and accurate solution available today.
February 27, 2019
HOW DYNAMIC SIGNAL USES POWER OF VOICE™ TO OPTIMIZE COMMUNICATIONS
Do you measure the quality of your content? Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. To truly measure which content is achieving your objectives, brands need a metric that incorporates quality and demonstrates what is working and what is not – a metric that can identify the most impactful elements of your communications and shape future strategy for campaigns, messaging, and media relations outreach. That’s why Onclusive invented Power of Voice™ – the leading content quality metric for PR and communications.
March 19, 2019
HOW EXPERIAN UNIFIES GLOBAL COMMUNICATIONS WITH POWER OF VOICE™
How does a global brand standardize on a single PR metric? Experian, a global leader in consumer and business credit reporting and marketing services with offices in 39 countries, helps millions of consumers and businesses use the power of data and technology to make financial decisions and reduce risk. Having so many constituents can make external communications a challenge. First, you need to know which stories to tell, then you need a unified way of measuring the quality of those stories at a global scale.
October 9, 2022
AIRBNB AND 23ANDME: ACHIEVING SUCCESS WITH THE HERITAGE TRAVEL CAMPAIGN
With the rise of at-home genetic tests like 23andMe, it has never been easier to learn about your ancestry, and this has contributed to a growing trend of heritage travel. People around the world are taking trips to connect with their ancestry, and that’s why Airbnb and 23andMe teamed up to make traveling to your roots easier than ever. They partnered to launch a communications program to promote their “Heritage Travel” concept and leveraged PR performance insights from Onclusive to optimize their strategy and demonstrate bottom-line impact.
November 13, 2019
HOW OVERSTOCK COMBINES PAID & EARNED MEDIA TO DRIVE BRAND ENGAGEMENT
Watch this exciting on-demand webinar to learn best practices for driving brand engagement with your earned media from Overstock.com’s Senior Director of Public and Investor Relations, Mark Delcorps.
December 11, 2019 12:00 am
DATA-DRIVEN STRATEGIES FOR WINNING WITH NEWS RELEASES
Communications departments have long relied on the news release to disseminate critical and time-sensitive information to their target journalists. But, PR and IR teams have never had the data to inform the best days and times to distribute those releases, how broadly they should be distributed, and in what format the releases should be sent. Until now.
Dan Beltramo
Chief Innovation Officer
Dan was CEO of the legacy Onclusive business, one of the three companies that merged to form the new global media intelligence leader adopting the same name, Onclusive.
Prior to Onclusive, Dan was EVP, Marketing Effectiveness Products at Nielsen. He arrived at Nielsen having sold a company he co-founded called Vizu to Nielsen. Vizu pioneered real-time brand lift measurement in online advertising. Dan started Vizu after serving as VP of Marketing at Instill, a data and software company in the foodservice industry. Prior to Instill Dan was a brand manager at the Clorox corporation, and he started his career as a management consultant at the LEK Partnership.
Dan received his undergraduate degree in Decision Analysis from Stanford University where he returned for his M.B.A.
January 30, 2020
LIVONGO: MESSAGING & MEDIA RELATIONS FOR AN AWARD-WINNING IPO
Although the digital health industry received a record breaking $8.1 billion worth of funding from venture capital in 2018, until recently it lacked in one key component — a successful Initial Public Offering (IPO). In July 2019, Livongo, a leading digital health company, set a new industry benchmark by going public with a highly successful and award-winning IPO.
April 30, 2020
USING DATA TO GROW YOUR PR BUDGET & YOUR TEAM
Executives have long struggled to appreciate the full value that communications professionals provide. Overly broad and inexact metrics like Advertising Value Equivalency (AVE) and publication-level reach diminish executives’ trust in the efficacy of public relations and our ability to measure earned media in a meaningful way. But technology today enables far more useful metrics to analyze earned media, and intrepid communications leaders have found ways to gain support and credibility in the boardroom.
