June 8, 2022 12:00 pm

(GMT-05:00)

How Earned Media Drives Consumer Behavior: A Quantitative Analysis

The impact of PR on consumer behavior used to be a “black box”. That’s why Onclusive invented PR Attribution™ to connect earned and owned media content to outcomes – measuring how many times people, after having read an article about your brand, eventually visit your website and which actions they take. We recently analyzed our PR Attribution™ data and uncovered some surprising insights that could change how PR pros approach their strategies. During this webinar, our panel of communications and data experts will reveal how earned media drives consumer behavior based on the findings from over 100,000 media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries.

Posted:

Watch Now
Evaluar la eficacia de la comunicacion

Thank you for registering for the on demand webinar.

inline-icon-linked

Frank Mulhern, PhD

Associate Dean of Research and Professor at Northwestern University’s Medill School of Journalism, Media and Integrated Communications.

Frank Mulhern is Associate Dean of Research and Professor at Northwestern University’s Medill School of Journalism, Media and Integrated Communications. Mulhern specializes in research on the economics of marketing, the impact of new media technologies on marketing communications and the measurement of advertising and promotion effects, particularly in retail environments. He is the co-author of the textbook, “Marketing Communications: Integrated Theory, Strategy and Tactics and was previously on the faculty at the Smeal College of Business Administration at Pennsylvania State University.

inline-icon-linked