Industry Scan Fashion 2024: New Era Insights for PRs and Marketers
The fashion industry has witnessed seismic shifts over the last 12 months:
- Increased scrutiny on fast fashion brands due to their environmental impact.
- Established high-street brands facing fierce competition from online giants like Shein and Temu.
- Platforms like Vinted and Depop fuel a consumer shift towards second-hand shopping.
Our media analysis of the fashion industry examines the social media and mainstream media impact of eight leading brands—Temu, H&M, Shein, Zara, Mango, Zalora, Asos, Zalando, and the broader sector. Inside the report, you’ll discover:
- What’s driving fashion brands mention over time: the stories driving critical peaks.
- Leading players dominate the share of voice on social media.
- Why are sustainability and CSR initiatives only a minor part of online conversations about the fashion industry, and what topics drive consumer interest?
- How the growing second-hand clothing market is influencing global consumer behavior.
Download the full fashion industry media analysis report today and get ahead of the trends!