Blogs  / March 17, 2021

Clearing the Two Biggest and Heaviest Cultural Roadblocks for PR/Communications’ Data-Driven Journeys (Part 2)

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain. In this continuation, she…

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Blogs  / March 11, 2021

3 Reasons Why PR Measurement is The Most Important Part of The Job

In this blog series on Growth PR, we examine why you should begin formulating your PR analysis program right now. There was a time when communication professionals only measured the effectiveness of their media efforts when they absolutely had to…

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Blogs  / March 4, 2021

How Data-Driven Measurement Demonstrates Business Value

As communications professionals, we’re natural storytellers. On a daily basis, we tell our brand’s narratives and successes, but sometimes, we can struggle to tell our own. That is just as important a skill, because it demonstrates the value that communications…

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Blogs  / March 2, 2021

Clearing the Two Biggest and Heaviest Cultural Roadblocks for PR/Communications’ Data-Driven Journeys

A famous line from the longest English poem, ‘The Rime of the Mariner’ by the 18th century poet, Samuel Taylor Coleridge is – ‘water, water, everywhere, nor any drop to drink’. One could say the same when it comes to…

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Blogs  / February 17, 2021

A roadmap to impactful collaboration with your PR agency

Working with a PR agency can help you better understand your market, expand your network of valuable connections, bring in fresh ideas and extra resources, and, as a result, run a more successful communications operation. We’ll discuss how to select…

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Blogs  / February 11, 2021

Startup PR & How to Get Lift-Off For Your Launch

Communications challenges can halt PR founders before they get started. We recently collaborated on an in-depth whitepaper produced by Business Wire. Titled “Startup PR: How to get lift-off for your launch”, the paper addresses some of the challenges that startup…

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Blogs  / February 9, 2021

How a PR agency can contribute to your communications strategy, and how to select the right agency for your business

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong PR agency that aligns with and understands your…

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Blogs  / February 2, 2021

Partnering with Shareablee to Help Companies Understand The Business Impact of Content

We’re happy to announce our new strategic partnership with Shareablee, the social media analytics and competitive benchmarking company, to offer marketing and communications teams best-in-class solutions for earned, owned and social media insights.  The partnership will help companies gain more…

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Blogs  / January 28, 2021

Our Customers are Shaping the Future of Media Monitoring – Here’s How

Technology is an increasingly important part of running a business today. The right technology stack is crucial across almost all aspects of operations. However, choosing that technology is not always easy. Business leaders need to make sure that whatever platforms…

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