Blogs  / August 9, 2021

The 22 Responsibilities of PR and What They Entail

Onclusive Head of Growth, Erik Wagner, lists the many responsibilities of today’s PR and communications teams. See how many fall within your role.

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Blogs  / August 3, 2021

Setting the right earned media objectives for your brand

Earned media content is king when it comes to building brand reputation—your biggest brand asset. And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift…

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Blogs  / July 27, 2021

What people think vs. What people think about

The key to public perception, public affairs, and public relations A lot of effort in public relations and marketing communications goes into influencing what people think, but influencing what people think about is equally, if not more important. This is called Agenda-Setting…

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Blogs  / July 13, 2021

How to Make your Messaging Stick

Would it be valuable to understand how your messages get amplified on social media and drive website actions? How about to see whether your competitors are using identical or similar messaging? NEO™ Messaging can give you that insight by tracking…

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Blogs  / July 7, 2021

Why Message Optimization is Key to Brand Success

All organizations communicate their vision and product value, but not all communications efforts are effective. Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want…

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Blogs  / June 17, 2021

MSL and Onclusive Announce Global PR Attribution™ Partnership

I am pleased to announce that Onclusive and MSL, the communications unit of Publicis Groupe which is one of the world’s largest marketing services companies, have expanded our global partnership to bring real-time insights around PR Attribution™ to all MSL…

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Blogs  / June 9, 2021

Data-Driven PR Campaign Planning: Part 2

Welcome back to our blog series about data-driven PR campaign planning! This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success.…

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Blogs  / June 2, 2021

Data-Driven PR Campaign Planning: Part 1

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media…

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Blogs  / April 29, 2021

What to do during a PR crisis and how to move on

Before, during and after a PR crisis, information and communication are key. There are very few crisis situations where less communication is better. It is almost always the case that more communication, and more well-informed communication, is the best strategy.…

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