Blogs

Blogs  / January 6, 2020

Control And The Marketing Ventriloquist: How To Improve Your PR And Advertising Performance Simultaneously

This post was originally posted on AdAge on December 04, 2019. In my previous article on marketing ventriloquism, I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on…

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Blogs  / December 19, 2019

Marketing Ventriloquism: Why You Need To Talk To Your Audience In A Voice Other Than Your Own

This blog was originally published on AdAge.com on November 20, 2019. I recently spoke to the CMO at a large industrial printer company, and she mentioned that they’re actively trying to speak to customers with voices beyond their own. As…

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Blogs  / December 6, 2019

The 15 Best PR and Marketing Conferences to Attend in 2020

The world of marketing and PR evolves rapidly. It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind.  Conferences and other gatherings of like-minded marketing professionals provide…

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Blogs  / September 16, 2019

Business Wire Selects Onclusive To Power Media Analytics

Today, I am pleased to announce that Onclusive has been selected by Business Wire, the global leader in news release distribution, to power a new reporting application which measures the effect of Business Wire press releases. Called the “Earned &…

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Blogs  / August 28, 2019

Top Five Reasons To Integrate Earned, Owned and Paid Media

Marketers have been talking about paid, owned and earned media channels for over a decade now. Yet these three channels are almost always spoken about and operate as independent functions within the marketing department. Paid media (advertising) is rarely integrated…

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Blogs  / August 22, 2019

Marketing Communications: (Credibility + Impact) versus (Reach + Frequency)

(Credibility + Impact) versus (Reach + Frequency) Ever since Regis McKenna published The Regis Touch, high-tech marketing executives have known that their earned media (PR, for those of us antiquated enough to use that term) has far more credibility and…

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Blogs  / April 9, 2019

AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive”

Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for…

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Blogs  / April 3, 2019

Performance Storytelling: Norton Lifelock CMO, Ty Shay, Provides a Roadmap

Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy. Norton Lifelock’s CMO Ty Shay recently keynoted AirPR’s Growth PR Conference and shared a roadmap for success in this new era of media, marketing,…

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Blogs  / March 21, 2019

Share of Voice Gets A Big Data Makeover: Meet The Improved Power of Voice™

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Counting the number of articles that mention your brand and your competitors’ brands is…

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