Blogs

Blogs  / August 28, 2019

Top Five Reasons To Integrate Earned, Owned and Paid Media

Marketers have been talking about paid, owned and earned media channels for over a decade now. Yet these three channels are almost always spoken about and operate as independent functions within the marketing department. Paid media (advertising) is rarely integrated…

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Blogs  / August 22, 2019

Marketing Communications: (Credibility + Impact) versus (Reach + Frequency)

(Credibility + Impact) versus (Reach + Frequency) Ever since Regis McKenna published The Regis Touch, high-tech marketing executives have known that their earned media (PR, for those of us antiquated enough to use that term) has far more credibility and…

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Blogs  / April 9, 2019

AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive”

Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for…

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Blogs  / April 3, 2019

Performance Storytelling: Norton Lifelock CMO, Ty Shay, Provides a Roadmap

Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy. Norton Lifelock’s CMO Ty Shay recently keynoted AirPR’s Growth PR Conference and shared a roadmap for success in this new era of media, marketing,…

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Blogs  / March 21, 2019

Share of Voice Gets A Big Data Makeover: Meet The Improved Power of Voice™

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Counting the number of articles that mention your brand and your competitors’ brands is…

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Blogs  / March 6, 2019

Convergence of Marketing & Comms: Insights From E*Trade, Dolby, BitGo,  Bank of the West

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. At the recent Growth PR Conference from AirPR, leadership…

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Blogs  / February 5, 2019

PR & Marketing Leaders Share Predictions for the Future of Communications

The evolution of PR and communications, including the tools we use, the methods in which we measure its efficacy and the ways we cut through the clutter to share our stories, was front-and-center on the minds of communications professionals throughout…

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Blogs  / February 1, 2019

What the Cision-Trendkite Merger Means for the Communications Industry

Last week, Cision announced that it was acquiring media monitoring company Trendkite. As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. Generally, it is exciting…

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Blogs  / January 25, 2019

The 10 Best PR & Content Marketing Conferences to Attend in 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Staying on top of the latest trends, technologies and strategies is paramount. Attending…

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