Media Mix Modeling – A Fresh Approach
If you read our last post on Media Mix Modeling (MMM), you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. This is our second post on the topic,…
What is Media Mix Modeling – And Why Should You Care?
Traditional models of PR measurement no longer work (i.e. AVEs). Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. Both PR agencies and in-house communications professionals are struggling…
Word! How Fast Coronavirus Spread
I think we have almost certainly just witnessed the fastest ever global adoption of a new word. And, maybe, the fastest diffusion of two words in the history of humanity. Perhaps the only thing to spread faster than the “coronavirus”…
What The Jumpshot Closure Means for Earned Media Attribution
Last week, it was announced that the Avast subsidiary, Jumpshot, had ceased operations. The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer browsing data from Jumpshot and used the data as panels to…
Data-Backed Tips to Optimize News Release Distribution
In this blog series, we shared information from the first ever analysis of nearly 17,000 releases conducted by Business Wire and Onclusive. In the first blog, we discussed key benchmarks for news releases and in the subsequent post we shared…
Key Timing Takeaways for News and IR Releases
As we shared in our last blog post, Business Wire and Onclusive recently collaborated to report results from the first-ever impact analysis of nearly 17,000 news releases on generating syndicated pick-up, editorial coverage and social media engagement. In that post…
Benchmarks Report Shares Key Information on News Release Data
At the 2019 PRSA International Conference, Business Wire, the global leader in news release distribution and regulatory disclosure, and Onclusive, the data science company for communications, reported results from the first-ever impact analysis of nearly 17,000 news releases on generating…
Onclusive Launches AI-Driven Global Sentiment Analysis
Today we are excited to announce that Onclusive, the data science company for communications, has launched a proprietary earned media sentiment analysis product. Based on the state-of-the-art deep learning and Natural Language Processing (NLP) research coming out of Silicon Valley,…
Marketing Ventriloquism: A Master Class On How To Speak To Your Audience In A Voice Other Than Your Own
This blog was originally published on AdAge.com on December 18, 2019. In my last article, I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media.…