Over-processed foods, or brand mentions that are inauthentic or watered down with commercial messaging, are ultimately unhealthy and unsatisfying. And today’s customers are smart; They can smell spoiled canned goods (inauthentic brand mentions) from a mile away.
I recently discussed the ins and outs of influencer marketing with Cision’s Heidi Sullivan and TapInfluence’s Todd Cameron for Convince & Convert’s Influence Pros Podcast titled “Why You Need Analytics and Trust for Successful Influencer Marketing.”
Listen in to learn:
- What makes an influencer an influencer
- How emotions play into the mix
- How B2B and B2C companies can work with influencers and customer advocates to grow reach, engagement, and conversions
We all know there’s nothing worse than hearing a brand talk incessantly about themselves (although, oddly, I feel like I’m doing that here!), so do yourself a favor and figure out how to leverage the voices of those who already love your brand. I guarantee that fabulous “organic-ness” will taste oh-so good.
Thanks (author) Rebekah! Meet another bright mind behind the scenes at AirPR…