In a first-of-its kind research study, we analyzed 15,000 press releases to better understand how they effect generating syndicated pick-up, social media engagement, and editorial coverage. Watch this on-demand webinar where we reveal benchmarks for average social media and press engagement of press releases, the best days and times to publish a press release to maximize social engagement and follow on articles, and best practices for optimizing your press release performance by including multimedia.
Dan Beltramo
Chief Innovation Officer
Dan was CEO of the legacy Onclusive business, one of the three companies that merged to form the new global media intelligence leader adopting the same name, Onclusive.
Prior to Onclusive, Dan was EVP, Marketing Effectiveness Products at Nielsen. He arrived at Nielsen having sold a company he co-founded called Vizu to Nielsen. Vizu pioneered real-time brand lift measurement in online advertising. Dan started Vizu after serving as VP of Marketing at Instill, a data and software company in the foodservice industry. Prior to Instill Dan was a brand manager at the Clorox corporation, and he started his career as a management consultant at the LEK Partnership.
Dan received his undergraduate degree in Decision Analysis from Stanford University where he returned for his M.B.A.
