In early 2019, Livongo began preparing to go public. At the time, the company was already a leader in consumer digital health, with clients including 20% of Fortune 500 companies, major health plans, and the two largest pharmacy benefit managers as both clients and partners. Livongo faced an extremely tight IPO timeline, limited resources (a two-person communications team), and an inherent risk of a backlash from investors and the industry at large due to positioning the IPO as the “litmus test” for the digital health industry.
Download this case study to learn how Livongo:
- Developed a narrative that landed high-impact stories and boosted influential coverage
- How they used differentiated messaging to increase brand awareness in preparation for their IPO
- How Livongo tracked, measured and reported on the success of their IPO-related content
- And, how Livongo leveraged their successful IPO to win multiple PR and media relations awards, including being named a SABRE award finalist.