Onclusive Clips – Tackling Common Comms Challenges




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PR Manager – Tackling Common Comms Challenges

When it comes to securing coverage, comms teams are working in an increasingly challenging media world impacted by:​

  • Declining numbers of local journalists​
  • Journalists and reporters changing roles frequently​
  • An abundance of PR noise to compete with​
  • Releases and announcements being ignored by journalists​
  • Lack of evidence to prove the impact of PR activities​
  • Limited bandwidth to pursue opportunities that matter​

In this episode we will talk about the key issues you face with managing PR workflows and journalist relations, with a special focus on how our PR Manager features add value.

About PR Manager:

Onclusive is a global partner for PR and Communications success. We combine industry-leading data science with an international consultancy and best-in-class PR workflow tools.

Our PR Manager tool allows you to plan campaigns with visibility of the upcoming media agenda. You can also identify the right media contacts, distribute your communications with ease, and manage your outbound and inbound media relations in a single platform.

  • Media Contacts Database & Outreach.Find the right journalists for your press releases from our human-verified, fast-growing media contacts database. Then use our tools to create high-impact communications, track open rates and automatically link resulting coverage to your press activity.
  • Media Response Desk. – Drive team efficiency, improve media response times, and truly control the media narrative using our secure and easy-to-use media relations CRM solution. It captures all your journalist interactions in a single platform, empowering your team to respond quickly, consistently, and with immediate impact.
  • Newswire. – Create media-rich press releases and take advantage of our Newswire press release distribution service’s curated media lists, which provide you with a streamlined and effective means of communicating your message to the world.
  • Online Newsroom. – Take control and increase the impact of your comms with your own online newsroom. Showcase your releases, supporting press materials and much more in a fully branded, fully customisable website.

In this video blog series – Onclusive Clips – our thought leaders tackle the big questions taking root in our digital-first media world. We speak to seasoned PR & Media Monitoring experts to gain actionable insight into the main challenges faced by Comms and Marketing professionals. We also use the space to shine a light on what we do and why we do it!