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Blogs

Blogs  / January 19, 2021

3 ways Onclusive is helping SMG advance its content marketing efforts

As the roles and responsibilities of marketers continue to blur, finding the right technology solutions is critical. With responsibility for earned, owned, and social media at SMG, I’m tasked with connecting the dots between our content marketing and our business…

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Blogs  / January 14, 2021

Building an impactful communications team with clear roles, responsibilities, scope and budget

Welcome back to our January blog series focused on “The Executive’s Guide to Building and Leading an Impactful Communications Team”! In this week’s article, we are discussing how to build an impactful communications team, outline clear roles and responsibilities between…

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Blogs  / January 7, 2021

Understanding the purpose and contribution of the communications team to organizational success

In many organizations, a major fragmentation exists between executive leadership and the communications function. The communications team may not be held accountable for contributing to corporate and financial goals, so oftentimes, the department is either held to a lesser standard…

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Blogs  / January 5, 2021

Knowledge is Power: Media Monitoring and the Bigger Picture

One of your brand’s most valuable resources is your reputation. Media monitoring is a must-have for successful PR and communications professionals. You need to be in the know about all of the media coverage around your brand, your competitors, and…

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Blogs  / December 16, 2020

2021 PRedictions: A look at what’s to come for the PR industry

In 2020, we have all experienced a year like no other. The COVID-19 pandemic, as well as multiple climate, social and political disruptions, resulted in a tremendous acceleration of many existing trends and the emergence of some new ones. So,…

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Blogs  / December 10, 2020

Boosting your PR team’s ROI with Media Monitoring

There are several metrics that can be used to measure the cost-benefit analysis of any technology platform. While companies can spend time understanding things like Total Cost of Ownership or metrics that they’ve created specific to their sector, the number…

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Blogs  / October 22, 2020

Onclusive + RepTrak Partner to Merge Reputation & PR Metrics

Today, I am excited to announce that Onclusive and The RepTrak Company have entered into a strategic partnership to combine the world’s leading reputation metrics with AI-powered media analytics. The partnership is designed to help companies take control of their…

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Blogs  / August 24, 2020

PR’s Unsung Technical Visionary: Patrick Liang Promoted to CTO at Onclusive

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred…

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Blogs  / August 3, 2020

PR Aikido: 3 Techniques For Winning In The Media

The ancient Japanese martial art of Aikido focuses on using an opponent’s own energy against them. Practitioners execute a series of movements that redirect a competitor’s attack momentum in order to neutralize their offense. It requires the highest degree of…

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