This week, we’re revisiting the concept of storytelling. Because whatever you choose to call it, turning an abstract idea into a tale humans can connect with (whether you’re selling shoes, software, or a service), and being able to tell effective, relevant stories is a skill that will never go out of style.
Give one of these popular pieces a read:
To identify interesting stories for media outreach and content creation, one must feel inspired! Leta Soza, our Director of PR Engineering & Ops, shares five of her content crushes, all of which exhibit stellar digital storytelling.
Andrew Carpenter, an AirPR Manager of PR Intelligence, makes a case for why storytelling should permeate every part of a business, not just PR and marketing (where storytelling most often begins).
Subtle Shots of Storytelling
Leta’s back, talking about small-yet-powerful storytelling opportunities. Hear how a small, southern design firm turned their “About” page into a compelling collage of its employees possessions, plus why it was such a smart move.