Why are we doing this, you might ask?
It could be because we’re a self-proclaimed bunch of weirdos. Or it could be because no one gives a rat’s ass about anything anyone says for the rest of this week (helloooooooo, I have much more important things to think about, like sparklers and BBQ).
But really, it’s to amuse ourselves while we fantasize about an extra day off. Especially our Chief Architect, Patrick, who is wearing the same clothes today as he was wearing yesterday – much to our surprise this morning – because he was here all night. Working. And probably thinking about fireworks.
Without further ado, we bring you 4 things you really didn’t need to know, but now you do know.
1. When you yawn and stretch at the time, you are “pandiculating.”
2. The dot over a “j” or an “i” is called a “tittle.”
3. The sleeve on the outside of a coffee cup is called a “zarf.”
4. A quarter has 119 grooves around the edge.
Don’t you feel smarter?
Here are 4 REAL facts that are probably going to prove more useful in the long run. (<–This previous statement is up for debate)
1. Writing general press releases is dead. The focus should be on crafting highly concentrated and targeted releases tailored to the audience for which you’re writing. Releases should also have explicit CTA’s, click through tweets, and engaging multi media opportunities. Press releases with multimedia get 3x the coverage rate.
2. There are 4.6 PR pros for every reporter in the U.S., according to the latest Dept. of Labor figures for 2013, up from a three-to-one ratio in 2008. Perhaps it’s time to re-think this PR thing.
3. Social, content, and measurement are the 3 elements shaping the future of the PR.
4. “HITS are How Idiots Track Success.” –Katie Delahaye Paine
Have a great 4th of July, y’all!