The International Fund for Animal Welfare (IFAW) is one of the world’s largest and most impactful animal welfare not-for-profits. The communications team had the desire to understand not only what IFAW messaging was most present in the media, but what messaging was driving action and helping to achieve the organization’s objectives over time.
Read this case study to learn how IFAW is using NEO to identify and leverage winning soundbites that resonate with their audience and move the needle on their campaigns.
Download this case study to learn how Onclusive helped IFAW to:
- Use NEO to create message categories and track important soundbites and keywords
- Refine, build and optimize future PR efforts for ongoing performance improvements
- Own the story by amplifying winning messages and shift ones that are not performing
- Gauge changes over time in terms of messages that they want to see growing