When digital health pioneer Livongo prepared to go public in 2019, they faced an industry with zero successful IPOs between 2016-2019. Despite serving 20% of Fortune 500 companies and major health plans, Livongo lacked the national recognition needed for a successful public offering.
With just five months to build their story (versus the typical 18-24 months) and a two-person communications team, Livongo needed to position their IPO as the “litmus test” for the entire digital health industry while differentiating their Applied Health Signals technology from competitors.
The Challenge: Breaking New Ground in an Unproven Market
Livongo entered 2019 as a leader in consumer digital health, but the company faced significant hurdles on their path to becoming a public company. The digital health sector, despite attracting record-breaking $8.1 billion in venture funding in 2018, had not produced a single successful IPO in three years.
The communications team needed to establish national brand awareness, secure high-caliber media coverage, and differentiate Livongo’s unique approach to chronic condition management—all while working with limited resources and an extremely compressed timeline that put enormous pressure on every strategic decision.
The Solution: Strategic Positioning and Integrated Media Relations
Onclusive’s media intelligence platform enabled Livongo to execute a three-pronged strategy focused on unique yet relatable messaging, strategic press announcements, and targeted media relations. The approach positioned Livongo’s IPO as a pivotal moment for the entire digital health industry.
By leveraging Onclusive’s comprehensive media monitoring and analysis capabilities, Livongo could track their narrative’s performance across traditional and social media, measure website traffic attribution from earned media, and optimize their messaging strategy in real-time throughout the pre- and post-IPO period.
“As a newly public company, with a platform and business model different from anything else on the market today, it is more important than ever to inform people about what we do, and why our solution is special. Through strong media relations, we were able to successfully tell our story to a variety of audiences including our clients, Members, reporters, and investors.”
Corporate Communications Manager, Livongo
Measurable Results That Transformed an Industry
Livongo’s strategic approach delivered unprecedented results that not only secured a successful IPO but elevated the entire digital health sector:
Strategic Benefits
- 1,800+ influential media articles with 467% increase from previous year
- 191,100+ social media engagements representing 498% growth
- 25,800+ website visits from earned media (+269% increase)
- 10,300+ measurable website actions (+1,300% increase)
- Sustained media coverage momentum extending well into 2020
“The biggest website activity spike was around the time of the IPO, and then it sustained throughout the year. Our integrated approach going into the IPO drove social amplification across multiple channels and helped establish the credibility digital health needed as an industry.”
Corporate Communications Manager, Livongo
Ready to achieve breakthrough results for your next major announcement?
Onclusive’s media intelligence platform helps organizations like yours:
- Track and measure media impact across all channels effectively
- Make evidence-based communications decisions with real-time data
- Demonstrate clear ROI from earned media campaigns
- Position your company as an industry leader during critical moments
Access the complete Livongo case study here.
Speak with our media intelligence team today to learn how we can create a customized strategy for your organization.
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