Resources

Blogs  / June 9, 2013

Marketplace Manifesto: the economics of building a product customers love

As told by Sharam Fouladgar-Mercer, CEO, AirPR. To steal a concept from data oracle Nate Silver, whose predictions around the 2012 elections were groundbreaking and who was recently named #1 on the FastCompany 100 most creative people in business list: PR…

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Blogs  / June 4, 2013

Journalists: it’s about them, not you.

The chasm between your company story and the journalists that are going to care about said story is wide. So wide, in fact, that to make the leap across you must fundamentally understand what you are asking them to do.…

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Blogs  / May 30, 2013

Experience: the tailor to any saggy startup suit

There are good writers, great writers, and talented writers; then there are excellent communicators whose medium for connecting to the world happens to be writing. These last folks, if you can find them, are invaluable to the forward movement of…

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Blogs  / May 23, 2013

You named your startup what? 5 tips for getting it right.

Naming your company is like naming a kid; except instead of the kid taking the heat for a “bad” name (think Francis Bean, Tu Morrow, Zuma Nesta Rock, or <insert baby name of any really famous person>) YOU will actually…

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Blogs  / May 17, 2013

How to use “breadcrumbs” to tell a better story

Here in Silicon Valley it’s easy to get caught up in the tech-hype-vortex-bubble. This 4 sided beast includes everything from ad nauseum discussions about pedigree and educational background to a belief system which often rewards high potential above high performance. Throw in…

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Blogs  / May 8, 2013

Porn, prom dresses, PR: Bill Tancer talks data

Bill Tancer has been hailed as the leading authority on what people are really doing online and what it means for business and society. You want to know details about online porn behavior: who searches for what, how often, and…

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Blogs  / May 2, 2013

Sometimes the value of PR is just about closer parking

PR, like any industry, is rife with experts throwing around definitions and best practices about how to do it, when to do it, and what success looks like. It’s easy to get caught up in the complexities; killing ourselves as…

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Blogs  / April 24, 2013

The value of PR: what do podiatrists, glaziers, and plumbers have in common?

Sometimes the content gods do a little magic and enlighten you to information that seems almost too good to be true. Case in point: yesterday I received this article from PR Daily in my inbox, the short of which went…

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Blogs  / April 18, 2013

Startup advice: Four or five things, who’s counting?

Every day I have the paradoxical pleasure of sitting across from two extremely brilliant technologists: Raj, our CTO, and Patrick, our Data Scientist. The paradox is, frankly, that while I can [hopefully] absorb their genius merely by osmosis and/or covertly…

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