Join Arunav Sinha, VP of Global Communications at Coursera, and Enid Maran, Managing Director, Global Head of Customer Success & Operations at Onclusive, as they discuss how communications professionals can use data-driven insights to understand macro trends better, measure the impact of their stories and, ultimately, produce stories that advance the public interest.
In this webinar you will learn:
- How to build a strategic narrative that grows customer advocacy and inspire stakeholders.
- How a service-first attitude can help your team craft more compelling stories and pitches.
- How Coursera has used data to measure the impact of their stories and pivot when needed.
- How to ensure mission-consistent communication from all employees.
