Watch this on-demand workshop led by two leading communications professionals who share examples of success and best practices for monitoring and reporting on the quality of earned media.
In This On-Demand Webinar You’ll Learn:
- How to incorporate qualitative metrics into media measurement & reporting
- What metrics are most helpful for proving the business value of communications
- Why to consider article relevance and publication reputation in your measurement
- Examples of successful communications measurement to the C-Suite
