July 15, 2021

HOW TO OPTIMIZE MESSAGING & SOUNDBITES TO DRIVE SUCCESS

Key messages are the essence of what you wish to communicate, serving as the foundation of your communications strategy and giving it focus and control. Successful brands put a lot of thought into their messaging, how they want to deliver those messages, through which channels, and how they want to evolve them over time.

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How to Optimize Messaging & Soundbites To Drive Success

Join Stacey Hedman of the International Fund for Animal Welfare (IFAW), Lana McGilvray of Purpose Worldwide and Sean O’Neal of Onclusive as they share tips for measuring whether your messaging is resonating internally and externally with stakeholders including employees, management, customers, partners and the media. They will discuss how to track the influence of your messaging on actions that relate to business growth. (Yes, PR can and does drive growth too!)

In this webinar, you’ll learn: 

  • How message optimization can help you own the story
  • Why NEO Messaging (news engine optimization) technology is unique
  • Best practices for using NEO Messaging

Speakers

Sean O'Neal

General Manager, Onclusive North America

Sean O’Neal is the General Manager of Onclusive North America where he oversees commercial operations.

For 25 years Sean has been building marketing technology businesses and has held executive positions at Nielsen, Sony, The Daily Mail, and others. Sean serves on various industry committees, sits on several advisory boards, and is a frequent speaker and editorial contributor for Forbes, The Cannes Lions Festival of Creativity, The American Marketing Association, and others.

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