Key messages are the essence of what you wish to communicate, serving as the foundation of your communications strategy and giving it focus and control. Successful brands put a lot of thought into their messaging, how they want to deliver those messages, through which channels, and how they want to evolve them over time.
Join Stacey Hedman of the International Fund for Animal Welfare (IFAW), Lana McGilvray of Purpose Worldwide and Sean O’Neal of Onclusive as they share tips for measuring whether your messaging is resonating internally and externally with stakeholders including employees, management, customers, partners and the media. They will discuss how to track the influence of your messaging on actions that relate to business growth. (Yes, PR can and does drive growth too!)
In this webinar, you’ll learn:
- How message optimization can help you own the story
- Why NEO Messaging (news engine optimization) technology is unique
- Best practices for using NEO Messaging