June 10, 2021

PR Campaign Planning: Why Analytics is Key to Success

As you plan PR campaigns beyond media relations to drive positive brand sentiment, target audience behavior and/or policy change, PR analytics data can help.


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Join Gemma Moroney of SHOOK, Alex Judd of Clarity PR and Greg D’Andrea of Onclusive as they share tips for data-fueled PR campaign planning.

In this webinar, you’ll learn: 

  • Planning principles and some popular models
  • How to use AMEC’s Integrated Evaluation Framework as a planning tool
  • The role of PR analytics data & insight in PR campaign planning
  • What metrics are most helpful for PR campaign planning


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