June 10, 2021

PR CAMPAIGN PLANNING: WHY ANALYTICS IS KEY TO SUCCESS

As you plan PR campaigns beyond media relations to drive positive brand sentiment, target audience behavior and/or policy change, PR analytics data can help.

Posted:

Watch Now

Join Gemma Moroney of SHOOK, Alex Judd of Clarity PR and Greg D’Andrea of Onclusive as they share tips for data-fueled PR campaign planning.

In this webinar, you’ll learn: 

  • Planning principles and some popular models
  • How to use AMEC’s Integrated Evaluation Framework as a planning tool
  • The role of PR analytics data & insight in PR campaign planning
  • What metrics are most helpful for PR campaign planning

Speakers

Complete the form to watch on-demand webinar

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.