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Webinars  / March 25th, 2021

Webinar: The Growth PR Playbook

It’s been quite the year for PR professionals. We get it.

Public Relations teams are focused on campaigns that are based on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and accelerate activities that impact the business bottom line.

But how do you show how you’ve helped to impact your business?

Join Carly Owens of Experian, Robyn Hannah of IABC, Elizabeth Bassler of ConnectWise, and Kelly Byrd of Onclusive who discuss the concept of Growth PR, and practical plays that you can start implementing which are driven by metrics, data, and insights.

In this webinar you’ll learn:

  • How to shift your strategies from activity-based PR to Growth PR
  • The four pillars of Growth PR
  • The best metrics & KPIs to measure success for earned and owned media

If you’re feeling overwhelmed by the task of showing your value to executives and confusing metrics that you’re not sure how to interpret, this webinar can help.

Speaker Info

Carly Owens

Public Relations Specialist Experian

Elizabeth Bassler

Director, Media Communications ConnectWise

Kelly Byrd

Director of Product Marketing Onclusive