Join Carly Owens of Experian, Robyn Hannah of IABC, Elizabeth Bassler of ConnectWise, and Kelly Byrd of Onclusive who discuss the concept of Growth PR, and practical plays that you can start implementing which are driven by metrics, data, and insights.
In this webinar you’ll learn:
- How to shift your strategies from activity-based PR to Growth PR
- The four pillars of Growth PR
- The best metrics & KPIs to measure success for earned and owned media
If you’re feeling overwhelmed by the task of showing your value to executives and confusing metrics that you’re not sure how to interpret, this webinar can help.
Public Relations Specialist
Director, Media Communications
Director of Product Marketing