Demystifying PR Measurement Whitepaper
Measurement is an essential business process for every function at an organization because it helps you define success, track how you’re doing on your path toward achieving it, amplify what works, and prove your value and contribution to your brand. The more you can measure and prove your business impact, the more budget and resources you’ll get.
While PR Measurement is arguably one of the most important elements of a solid communications strategy, in many cases the approach continues to be unstructured, ad-hoc or an afterthought, and a lot of communicators still consider it too complicated. And not surprisingly so — typically, PR pros don’t have data and measurement backgrounds or training. But what if PR measurement could be simple, easy and almost entirely automated?