Blogs  / October 22, 2020

Onclusive + RepTrak Partner to Merge Reputation & PR Metrics

by Dan Beltramo, CEO

Today, I am excited to announce that Onclusive and The RepTrak Company have entered into a strategic partnership to combine the world’s leading reputation metrics with AI-powered media analytics. The partnership is designed to help companies take control of their reputation and public relations priorities by bringing together two of the most important data sets for the modern communicator. 

The value of a strong reputation has never been more vital. In the post-COVID world, what companies say and do when times are challenging has a profound effect on how they are viewed by customers, employees, the community, and shareholders. The pandemic, executive missteps, and civil unrest have left companies scurrying to get the right systems in place to better understand the cumulative impact of the media and how people are reacting to it.

Since 2004, RepTrak has quantified corporate reputation using a proprietary algorithm that assesses the seven key drivers of reputation, including earned media coverage. RepTrak continuously measures and monitors clients’ reputation, ESG (Environmental, Social, & Governance), and brand metrics against competitors and industry to uncover reputational opportunities and risks. 

Over the last decade, Onclusive has built and maintained the largest earned media database in the business. We use AI to analyze and score media content based on a range of dimensions including brand relevance, publication authority, tone & sentiment, social media engagement, and more.

With this partnership, RepTrak will receive real-time media data and analytics from Onclusive to assess corporate reputation and related media trends on behalf of the world’s largest corporations. Ultimately, each company aims to provide its customers with a more holistic reputation and media analytics solution to meet the moment.

Our customers are managing corporate communications across numerous issues, but corporate reputation is foremost for many of them. Our data, in combination with RepTrak’s, gives communications teams a clear objective against which to optimize. It also gives them an important, new way to quantify the value of their efforts in an area of utmost importance to companies.

This is the state of the art in communications and reputation measurement and represents the next major breakthrough in public relations technology. To learn more about this partnership, please contact us at info@onclusive.com 

Dan Beltramo, CEO, Onclusive